A Breakout Year for LED Global Expansion: Survival or Opportunity?

Unilumin has maintained the No. 1 position in LED display export volume for many years. According to its 2025 semiannual report, the company generated RMB 2.176 billion (approximately 21.76 billion yuan as reported) in overseas revenue, representing a year-over-year increase of 0.22%. Despite challenges such as a complex international trade environment and weak consumer demand in Europe and the United States, Unilumin strengthened its global market share by balancing its presence across emerging markets in Asia, Africa, and Latin America, enhancing localized service capabilities, and exporting high-end technologies such as Mini/Micro LED. In the rental segment in particular, its subsidiary ROE Visual ranked first globally in performance. On March 26, 2025, Unilumin Group officially inaugurated its UK showroom and service center near Heathrow Airport in London, underscoring its commitment to deeper localized support and faster response times for customers in the UK and Northwestern Europe.

Leyard has established two major international business support systems: one centered on its U.S.-based Planar operations serving Europe and North America, and another centered on its Hong Kong operations serving Asia, Africa, and Latin America. In the first half of 2025, Leyard’s overseas display revenue reached RMB 1.54 billion, accounting for 50.03% of its total intelligent display segment revenue—surpassing domestic revenue for the first time and marking a new phase in its globalization strategy. On July 22, 2025, Leyard Group entered into a strategic partnership with Saudi Engineering Holding Group (EHG) to jointly establish “Leyard Middle East Company,” focusing on the R&D and manufacturing of high-end display screens and energy-efficient lighting systems.

Absen has long focused on overseas market development, with international revenue consistently accounting for more than 70% of total revenue. In the first half of 2025, Absen’s overseas LED display export area increased by 15.23% year over year, reaching 132,900 square meters. Its products are exported to more than 140 countries and regions across the Americas, Europe, Oceania, Asia, and Africa. The company operates 19 domestic and overseas subsidiaries, including locations in the United States, Germany, Japan, Dubai, Russia, Mexico, Brazil, and Hong Kong, China.

In the first half of 2025, Ledman Optoelectronic reported that overseas revenue accounted for 80.51% of its total revenue. Its international retained customers increased by 35% year over year, while new customers grew by 44%. Revenue contributed by new customers surged by 127% year over year. Ledman actively promoted innovation in its overseas supply chain model. With four strategic overseas hubs in the United States, the Netherlands, Japan, and Dubai, the company implemented a regional stocking strategy for standardized “best-selling products,” focusing on key markets including North America, Europe, Japan, South Korea, and the Middle East, significantly shortening delivery lead times for standard products.

AOTO Electronics secured RMB 204 million in new overseas orders in the first half of 2025, representing a 31.03% year-over-year increase—substantially higher than its domestic growth rate of 7.97%. The gross margin of overseas sales reached 41.52%, compared to 34.21% for domestic sales. At the beginning of 2025, AOTO Electronics officially opened its Dubai representative office, further expanding its global footprint and creating new opportunities in the Middle East and North Africa markets.

LianTronics reported RMB 154 million in LED display export revenue in the first half of 2025, accounting for more than half of its LED display business revenue.

In addition to the companies mentioned above that have deeply invested in overseas markets, other enterprises within the industry have also actively expanded internationally, each achieving varying degrees of success.