Analysis of the Current Development and Trends in the LED Display Control System Industry in China

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On 02/20/2025

Currently, the global demand for LED displays is steadily increasing, and with this growth, the demand for LED control systems, video processors, and other hardware and software products, which function as the “brain” of displays, is also rising. The LED Display World projects that the market size for LED display control systems will reach approximately 7 billion CNY by 2024. Presently, there are about ten major LED control system manufacturers, and this sector is highly concentrated, with market share dominated by industry leaders like NovaStar, Colorlight, and Pico. As the application scenarios for LED displays continue to expand, including the XR virtual shooting market, LED cinema screens, AR/VR, and other niche sectors, the demand for LED display control system manufacturers is growing. In response to the rising market demand, these companies are continuously developing scene-specific solutions to further increase their market share. Notably, with the integration of LCD and LED large displays, the LED control system sector is expected to undergo a new transformation. Along with traditional display manufacturers and professional control system companies, some audio-visual industry companies are also entering this field, intensifying market competition and integration.

Table of Contents

Current Status of the LED Display Control System Industry

The global LED display market continues to show stable growth. It is estimated that the overall market revenue will reach approximately 53.8 billion CNY this year, with peripheral products in the control system (including video processors) sector expected to generate around 7 billion CNY in sales. The key players in the LED display control system industry include NovaStar, Colorlight, Huidu, Mooncell, Pico, Xixun, Linsn, Kystar, Magnimage, VDWALL, RGBlink, Onbon, and JONHON.

In addition to specialized LED display control system manufacturers, some leading LED display companies also offer their own control system solutions. For example, Leyard, Unilumin, and AOTO produce systems tailored to their own LED displays, allowing for end-to-end after-sales service. This significantly reduces customer wait times and provides convenience. However, due to the highly customized nature of these products, compatibility and interoperability are lower than that of standardized products.

Historically, LED control systems were developed in a “free-for-all” environment, where each company introduced products based on its own standards. These non-standard products were sufficient for the relatively small demand in the LED display market at the time. However, Linsn was one of the first established companies to introduce a standardized LED display control system, quickly gaining a high market share and driving the prosperity of the LED display industry. Since then, the surrounding products in the LED display control system field have led to a market filled with numerous competing brands.

Today, as LED display technology progresses and market applications expand, manufacturers of LED display control systems face increasing demands. To meet these demands, they have developed a variety of solutions, including XR virtual shooting solutions, LED cinema screen solutions, AR/VR solutions, and more, providing smarter, safer, higher-quality, higher-resolution, and immersive experiences.

At present, China has fully developed its own LED display control systems, which have been successfully applied in various scenarios, including the Olympic Games, the Asian Games, CCTV’s Spring Festival Gala, and monitoring and dispatch centers.

Intensified Market Competition

The integration of LED and LCD technologies has prompted some audio-visual and conference system companies to cross into the LED control system sector, intensifying competition. Meanwhile, some LED display control system manufacturers have also developed LCD control systems, expanding their business into the LCD field. With increasing industry integration, LED control system technologies are being continuously updated and upgraded, improving product quality and enhancing the reliability of LED display products.

Relevant Policies and Standards

On October 11, the first China Broadcasting and Television Excellence Conference was successfully held in Beijing. At the conference, the Guangdong Broadcasting and Television Bureau announced its initiatives to accelerate the development of the ultra-high-definition (UHD) industry, including upgrading the supply of UHD content, improving network capacity, and breaking through key technological barriers. They also pledged to provide continuous policy and financial support, with 215 million CNY allocated for UHD television development subsidies over the next five years.

At a news conference held by the State Council Information Office on September 27, it was announced that by the end of 2025, the National Radio and Television Administration plans to launch 13 UHD channels, including those for CCTV and provincial-level TV stations, bringing the total number of UHD channels in China to over 20.

On July 22, the Guangdong Broadcasting and Television Bureau released the “2025 UHD Television Development Subsidy Implementation Plan.”

On April 25, the National Radio and Television Administration, the Ministry of Industry and Information Technology, China Central Television (CCTV), and the Beijing Municipal Government signed a memorandum of cooperation for the “China (Beijing) UHD Television Pioneer Action Plan.” According to data from the China Business Industry Research Institute, by the end of 2022, the UHD video industry in China was valued at approximately 3 trillion CNY, with projections to grow to 5 trillion CNY by 2024.

At the 9th China Electronics Information Expo held on April 9, 2021, CCTV, along with Pengcheng Laboratory and the Guangdong UHD Video Innovation Center, jointly released the “8K UHD Large Screen System Audio-Visual Technology Requirements.” This standard, developed by CCTV and its partners, covers technical requirements for 8K TV signal IP transmission, AVS3TS stream/IP multicast parameters, set-top boxes, AVS3 decoding systems, and LED display and TV receiver systems.

The AVS3 standard, which includes video encoding and decoding technology, is the world’s first audio-visual source encoding standard aimed at 8K UHD and 5G industrial applications. During the 2022 FIFA World Cup in Qatar, Migu (a Chinese company) applied the AVS3 audio codec standard to live broadcasts of major sports events, providing high-quality audio experiences. The AVS3 standard was also used and promoted during the Beijing Olympics, the Hangzhou Asian Games, and CCTV’s Spring Festival Gala. Companies such as Huawei, Leyard, and NovaStar participated in the development of this standard.

Overview of LED Display Control Systems and Related Products

LED display control systems consist of sending cards, receiving cards, and video processors. However, with the growing adoption of Mini/Micro LED technology, manufacturers of LED display control systems have quickly responded to market demand. They now not only provide LED display control systems but also MLED testing equipment, core chips, calibration software, and other related products, offering a one-stop service for customers.

LED Display Control Systems

The LED display control system acts as the “brain” of an LED display, responsible for receiving and processing external signals and controlling the switches of the LED lights to display images. The system is generally composed of sending cards, receiving cards, and video processors, capable of performing complex image processing and display tasks.

Depending on how the signals are input, these systems are categorized into synchronous and asynchronous systems:

Synchronous systems are characterized by real-time performance, rich expression, complex operation, and higher costs. A typical LED display synchronous control system consists of a sending card, receiving card, and DVI graphics card.
Asynchronous systems, also known as offline control systems or offline cards, are mainly used for displaying text, symbols, graphics, or animations. These systems are simple to operate, cost-effective, and widely used.

There’s also another classification between monochrome (or dual-color) systems and full-color systems:

Monochrome (or dual-color) LED display content is typically small files (a few KB to 2MB), often used for scrolling text on storefronts or displays at conferences. These systems are typically asynchronous.
Full-color LED displays are used for larger content, such as images, videos, and PPTs. Depending on the playback requirements, both synchronous and asynchronous systems can be used.

Synchronous systems are more commonly used for displaying videos and PPTs, where the display content on the LED screen is synchronized with the computer’s display. This is typical in meetings, offices, stages, and large exhibition halls. On the other hand, asynchronous systems are often used for advertisements, notifications, and public information displays, often in smaller venues like street signs, shop displays, and traffic guide.

Distributed vs. Centralized Systems
Distributed display systems have become a mainstream solution for large-screen displays, especially in remote command centers or multi-layer management platforms. Unlike centralized systems, distributed systems offer more comprehensive display functions, higher efficiency, and data sharing across devices, ensuring interconnectivity.

To understand the distributed system, we first need to recognize its predecessor, the centralized system. In the past, a command-and-control display system typically consisted of three parts: the LED display, control system, and signal source. These would be connected to form a display platform. However, centralized systems are not ideal for multi-level management or large displays, as a failure in one control device could halt the entire system. Distributed systems address these shortcomings by placing input nodes at various signal entry points and an output node at the control room. This allows any control room to retrieve and display images from a centralized data source. Additionally, if one node fails, the system continues to function smoothly, significantly improving stability and functionality.

Key Components of LED Display Control Systems

Receiving Card: The receiving card is a vital part of the LED display system, responsible for receiving and interpreting signals from the control system and converting them into pixels on the display.
Sending Card: The sending card is an electronic device used to control and drive LED displays. Its primary function is to process and convert incoming video or image signals, sending them to the receiving card to control the entire display.
LED Video Processor: This device converts TMDS signals and adjusts signal characteristics such as color depth, resolution, and color space to ensure the best display performance. The quality of the LED video processor directly affects the overall image quality on LED screens.

As small-pitch LED displays continue to gain popularity, achieving the ideal display quality is heavily reliant on the assistance of video processors. Unlike outdoor LED large screens, small-pitch LEDs face several limitations when it comes to image display.
1. Environmental Brightness Differences
Indoor environments typically have lower brightness levels, which means the LED screen brightness cannot be as high as that of outdoor displays. This requires video processors to have superior image enhancement capabilities, particularly advanced image scaling algorithms, to ensure that high-definition video images maintain maximum clarity and grayscale depth after scaling. Additionally, the video processor should offer a wide range of image adjustment options, especially for brightness, contrast, and low-gray processing, ensuring that the screen outputs soft, clear, and well-defined images in indoor lighting conditions.
2. Space Limitations
Indoor displays are often constrained by the available display area. To display high-resolution video and images within this limited space, the video processor must be capable of handling higher resolution image output, higher-resolution video inputs, and multiple video input channels.
3. Traditional Applications of Indoor Large Screens
Indoor large screens are traditionally used in monitoring, command, and control applications, where high clarity, multiple input signals, and the ability to handle multiple real-time video windows are essential. These applications require video processors that can efficiently and flexibly manage and control these complex requirements, ensuring seamless and effective display performance.

Multimedia Players

Multimedia players are devices that allow users to remotely manage LED screens. After purchasing these products, users can manage remote information releases, monitoring, and fault alerts through 4G, 5G, Wi-Fi, or wired networks. This enables remote content creation and distribution to multiple screens across different regions, as well as cloud-based monitoring of screens and devices.

LED Splicing Processors (Controllers)

The LED video wall processor is a unique device designed with a fully hardware-based structure. It does not rely on an operating system and works in a closed operating mode, meaning there is no need for a computer startup or additional software. It is easy to operate.

LED video wall controllers are widely used in monitoring systems for sectors such as surveillance, command and dispatch, public security, firefighting, military, meteorology, railway, aviation, as well as video conferencing and query systems, providing powerful support for these high-demand applications.

For example, the Grayscale HD-VP8000M is a hybrid slot-type intelligent video wall processor that can display multiple dynamic images across several screens, enabling multi-window splicing and other functions. It can automatically detect and identify card types, supports input cards for DVI, HDMI, SDI, and more, as well as Gigabit network output cards. It can be flexibly configured based on the size of the display screen, making it an ideal product for ultra-high-resolution video walls.

Calibration Systems

Due to the current LED chip manufacturing process, even LED chips produced in the same batch still exhibit significant variations in individual luminous intensity and dominant wavelength, which affects the image quality of LED displays. To address this issue, pixel-by-pixel calibration technology is used. This technique eliminates brightness and chromaticity differences on a per-light basis, improving the uniformity of the display and, in turn, enhancing the image quality. According to reports, after calibration with NovaStar’s point-by-point brightness and color correction technology, the brightness non-uniformity of the display is reduced to less than 1%, and the chromaticity error is less than 0.003.

In addition, there is COB calibration software, a tool specifically designed for calibrating COB LED displays. It helps resolve issues related to brightness, chromaticity, grayscale, and other aspects of the display, ensuring uniformity and accuracy in the display’s performance.

NovaStar’s high-precision brightness and color calibration technology can be applied to Mini/Micro LEDs using COB/COG packaging technology. It achieves brightness consistency of up to ±1% and chromaticity consistency of ±0.003. After performing pixel-by-pixel calibration for each module, brightness and color consistency are standardized, and the modules can be spliced without the need for further calibration, significantly promoting the industrialization process. Moreover, to address issues such as the non-linear brightness and chromaticity differences in Mini/Micro LED displays at different grayscale levels, NovaStar uses a non-linear matrix to generate real-time correction coefficients for various grayscale levels, enabling pixel-by-pixel calibration for values ranging from 1 to 255. In terms of color, NovaStar utilizes a color management algorithm for high-precision color adjustment, ensuring accurate color rendering. By expanding the input color gamut and controlling the mapping of specific colors, it achieves high-fidelity color enhancement. Regarding contrast, NovaStar’s dynamic engine algorithm provides HDR-level imaging while reducing power consumption for LED displays.

Additionally, Colorlight’s CCM6000 scientific-grade calibration camera and CalibrationPro professional calibration software feature new core technologies, including a gradient fusion algorithm, super-sampling algorithm, high and low brightness joint calibration, and dynamic thermal correction. These innovations help achieve a comprehensive upgrade in COB display calibration, offering customers a precise, efficient, and low-investment solution, making it a new technological engine for initiating COB calibration.

MLED Testing Equipment and Chips

To meet the growing demand in the Mini/Micro LED market, control system manufacturers have also introduced corresponding products. NovaStar has launched a range of MLED core testing equipment, including automatic lighting machines, fully automatic rework machines, automatic calibration machines, MLED display Demura systems, MLED multi-angle testing systems, and MLED color sorting systems. These systems incorporate NovaStar’s decades of experience in LED display algorithms, enabling automated, intelligent testing, measurement, and calibration, thereby driving MLED displays into large-scale applications.

According to reports, NovaStar’s fully automatic rework machine can achieve fully automated processes from detection and production line output to repair and return to the production line, significantly improving throughput and accelerating mass production and application. The MLED display Demura system deeply integrates Novastar’s pixel-by-pixel brightness and color correction algorithms, quickly calibrating brightness and chromaticity deviations (mura) to deliver an excellent visual experience. The MLED multi-angle testing system uses high-precision brightness and chromaticity collection from multiple viewpoints, combined with Novastar’s human-eye perception intelligent algorithms, to quickly detect display issues caused by inconsistent viewing angles. The MLED color sorting system was developed to address color consistency differences during the production process of LED display panels. It incorporates Novastar’s human-eye visual and environmental perception algorithms, along with color quantization algorithms, effectively solving the industry challenge of uneven color in MLED encapsulation.

Colorlight has introduced its self-developed Mica intelligent core testing equipment, which integrates intelligent automatic color sorting, multi-angle defect detection, and automated calibration systems. This system features real-time cloud data storage through data and business management servers, enabling remote access. It allows automatic coefficient download based on module UID, automatically matching and writing the coefficients to the module.

NovaStar has also launched the industry’s first MLED display ASIC control chip and high-speed interface chip. NovaStar’s MLED display ASIC control chip embeds years of accumulated control logic and core algorithms directly into the chip, enhancing performance while balancing power consumption and cost, thus meeting the future large-scale commercial and consumer needs for MLED displays. The Nova Star MLED display high-speed interface chip addresses multiple industry challenges in traditional MLED display modules, such as dense wiring, insufficient space, EMI radiation interference, and complex maintenance. The chip features a minimalist design, greatly reducing internal signal lines in the display, resulting in a more stable system with easier functionality expansion. The CDR (Clock Data Recovery) transmission method significantly enhances data transfer speed and stability while reducing EMI radiation during data transmission, ensuring more stable and reliable display signals. In addition, the chip includes a monitoring module, supporting module-level communication error rates, temperature/voltage, and LED status monitoring, enabling fast and accurate problem identification and maintenance. Calibration coefficients, configuration files, and module information are all stored on the chip, improving display production and maintenance efficiency and reducing after-sales costs.

Development Trends of LED Display Control Systems

Technological Development Directions
With the development of fine-pitch displays, applications are becoming increasingly diversified, and customers are demanding higher-definition displays. The requirements for LED displays’ control systems are becoming more compact, cost-effective, and feature-rich, undoubtedly pushing LED control system solutions towards greater intelligence and integration.

In traditional display screen designs, the power supply, receiving cards, and Hub adapter boards are designed independently, and connections between these components and the light panel rely on physical wiring. However, the three-in-one design integrates the power supply, receiving card, and Hub adapter board into a single unit, offering significant advantages in terms of aesthetics, space utilization, convenience, stability, and cost-effectiveness.

Currently, companies like NovaStar and Colorlight have launched mature three-in-one products. For instance, NovaStar’s integrated three-in-one solution offers the following features: highly integrated, minimalist design that greatly enhances single-box assembly efficiency. It is highly compatible, adaptable to products with pixel pitches of 0.9mm and above, with the installation of the box completed in three steps, doubling efficiency. The floating connector design effectively eliminates light panel seams, advancing the integration and standardization of LED displays.

Four-in-One
Four-in-one products take the three-in-one concept a step further by further integrating and chip-izing the receiving system, making it smarter. These products are more stable, space-saving, and have better heat dissipation. Essentially, they function as a single chip, with no need to open the box for visibility. This empowers LED displays by eliminating complex wiring and interfaces, making them more aesthetically pleasing while reducing energy consumption. In the future, costs are expected to decrease further. Four-in-one solutions are still in the exploration stage, but as technology matures, they will likely gain wider acceptance and promotion. Companies like Chipone, NovaStar, and Colorlight have launched four-in-one solutions and related products.

Diversification of Application Scenarios

As LED technology continues to advance, LED control system manufacturers have developed solutions for various application scenarios, such as irregular-shaped screens, XR virtual studios, LED cinema screens, XR/VR, and more. Different application scenarios place different requirements on manufacturers, testing their research and innovation capabilities.

XR Virtual Studio Solutions

Currently, domestic virtual studios hold a high international position, with some famous Hollywood film companies using XR virtual studios from China. However, development in the domestic market has been relatively slow, though the market is gradually opening up. Generally, XR virtual studios consist of ceiling screens, background screens, and floor screens, and are primarily used for television dramas, commercials, and film shoots, placing high demands on LED display control systems.

For high-end application scenarios like broadcast studios, stage performances, live sports broadcasts, and virtual filming, Colorlight has launched the Z8T video processing equipment, which supports 23.59 million pixels, 5G network ports, and 10G fiber output. It allows for ultra-long-distance, high-speed signal transmission, supporting functions like scene merging, Genlock, HDR, and frame rate doubling, offering robust technology and convenient operations.

Autel Electronics’ XR control system enables real-time rendering and perspective in film shoots, as well as large-scale virtual production with multiple camera angles, significantly improving color differences in XR display footage. It also effectively reduces moiré patterns, lowers reflection rates, and enhances the virtual scene blending effect. In September, Autel’s XR control system won the Science and Technology Award from the Film and Television Society, with its technology evaluated as internationally advanced, particularly in terms of rendering latency frame rates, camera lens calibration time, and 3D LUT accuracy.

LED Cinema Screen Solutions

In recent years, LED cinema screens have gained popularity, and their future prospects are very promising. As of the end of August, more than 40 LED cinema screens have been installed in China, accounting for 80% of the global market share. It is expected that the domestic market will see a demand worth billions in the coming years.

To meet the development of the LED cinema screen market, control system manufacturers have risen to the challenge and developed LED control systems tailored to this segment. Unlike other solutions, LED cinema screens must pass DCI certification to be used in the market. DCI has set stringent requirements for LED cinema screen control systems:
● Grayscale: Precise, accurate, and uniform.
● Color: Accurate reproduction.
● Projection: Smooth and secure.

AR/VR Solutions

With the maturation of AR/VR technologies, people are being introduced to a new world. The virtual world meets demands that cannot be satisfied in the real world.

● VR (Virtual Reality) creates highly realistic digital environments in vision and hearing, allowing users to interact with the digital world through VR devices. It provides an immersive “visit to the digital world” experience.
● AR (Augmented Reality) overlays environmental perception, high-precision positioning, and optical imaging technologies onto VR, allowing virtual information to coexist dynamically with the real world in real-time, providing users with an experience of “being in the real world while transcending it.”

Currently, tech giants such as Apple, Meta, Samsung, Google, and China’s ByteDance are heavily investing in AR/VR, with international companies leading in this field. On May 13, the Ministry of Culture and Tourism, along with other government bodies, released a notice on the “Smart Tourism Innovation and Development Action Plan,” which aims to use VR, AR, XR, and other technologies to create immersive tourism experiences.

AR/VR technologies provide immersive experiences and can seamlessly integrate with the animation, gaming, and entertainment industries, which are crucial parts of the LED display supply chain. LED control system manufacturers and LED display screen manufacturers are already laying the groundwork in this area to provide relevant solutions to end customers.

LED Dome Screen Solutions

In recent years, LED dome screens have gained attention. Compared to traditional projection dome screens, LED dome screens offer significant advantages, including self-illuminating technology, seamless brightness control, high refresh rates of up to 3840Hz, and superior uniformity in brightness. They can achieve contrast ratios of over 10000:1 sequentially and 100:1 in-frame, with exceptional black performance and rich grayscale levels. These capabilities far exceed traditional projection methods, with 8K/16K resolution providing breathtakingly accurate scene reproduction. Following the lighting of the MSG Sphere in Las Vegas, LED dome screens have garnered global attention, and several Chinese companies have successfully installed dozens of LED dome screens worldwide. The demand for LED dome screens is expected to increase further, with applications in planetariums, science museums, theme parks, flight theaters, and more.

For the LED dome screen sector, control system manufacturers have developed tailored solutions. In 2024, to mark the 50th anniversary of the Mawangdui Han Tomb excavation, the Hunan Museum collaborated with the China Digital Library to create the “Life Art – Mawangdui Han Dynasty Cultural Immersion Digital Exhibition,” which features a 15m diameter LED dome screen with dual 8K resolution. Colorlight’s LED dome screen control system ensured perfect 360° spatial positioning and supported various panoramic materials, providing a flawless immersive effect for viewers.

LED Irregular-Shaped Screen Control System Solutions

LED irregular-shaped screens, also known as creative LED displays or special-shaped LED screens, are different from traditional flat rectangular screens. These screens can be circular, curved, spherical, triangular, or have more complex artistic designs, often used to create unique visual effects and attract viewer attention. Due to their unconventional shapes, LED control systems for these screens face higher requirements.

● Custom Control Solutions: These screens require tailored software and hardware to ensure every pixel is displayed correctly.
● High Resolution Support: High-definition display is crucial, especially for screens that display intricate images.
● Flexible Layout Adjustment: The control system must allow for flexible adjustments of each module to fit different geometries.
● Precise Calibration: To maintain image consistency from different viewing angles, the system should have excellent color correction and brightness adjustment functions.
● Stability and Reliability: The system must ensure stability during prolonged use, preventing crashes or data loss.
● Ease of Maintenance: Due to the complex structure, the system should be easy to maintain and allow quick problem resolution.
● Strong Compatibility: The system should support multiple video formats and seamlessly integrate with other devices like computers and players.
● Smart Control: Some irregular-shaped screens may require automatic brightness adjustment based on environmental lighting or remote monitoring features.
● Energy Management: Effective energy management is especially important for large-scale display projects.

One such system, Mooncell’s AutOLED debug software, uses visualized operations for intelligent screen allocation, multi-module control, arbitrary shapes, module labeling, and network cable sequence detection. It has been widely used in settings like bars, KTVs, and large stages.

Representative Companies and Case Studies of LED Display Control Systems

NovaStar
According to available information, NovaStar focuses on core algorithms for video and display control, offering professional hardware and software integrated solutions. The company’s business is divided into three main sectors: LED display control systems, video processing systems, and cloud-based information release and management systems. Its products are widely used in various fields of LED displays and ultra-high-definition video, providing end customers with a full range of services, from display control and video processing to cloud-based online management.

NovaStar’s solutions have played a crucial role behind global major events such as the 2008 Beijing Olympics main background screen, the 2009 National Day 60th anniversary celebrations, the 2010 Shanghai World Expo, the 2014 Brazil World Cup, the 2016 Rio Olympics, the 2019-2023 CCTV Spring Festival Gala, the 2021 100th Anniversary of the Founding of the Communist Party of China, the 2022 Beijing Winter Olympics, the 2022 Qatar World Cup, the 2023 Chengdu World Universiade, the 2023 Hangzhou Asian Games, and the 2024 Paris Olympics.

Colorlight
Colorlight is a high-tech company focused on video processing algorithms, with hardware as its platform. The company provides specialized display control products in the video and image fields. Colorlight has developed three main categories of products: LED display control systems, video processing equipment, and cloud-connected media players.

Colorlight has participated in key projects, including the 100th anniversary celebration of the founding of the Party, the Vancouver VP virtual studio, the LED mechanical giant screen at the Mandarin Oriental Hotel for the 31st Summer Universiade, the 2019 Asia Cultural Carnival, and the National Day 70th anniversary celebrations.

Huidu
Shenzhen Huidu Technology Co., Ltd., established in 2009, is a national high-tech enterprise specializing in the development, production, sales, and service of LED display control systems and LCD Android mainboards. The company has been recognized as a “Double-Soft” enterprise in Shenzhen and has earned the “Top Ten Brand Honor” in the industry for seven consecutive years.

Huidu’s product lines include asynchronous full-color control systems, synchronous control systems, video processors, single- and dual-color control cards, and LCD commercial display mainboards. It also offers a complete software ecosystem, including the “Huiyun” platform, “Screen Control” app, HDPlayer, LCD Player, HDSet, HD Show, and HDSign, covering cloud, mobile, and desktop platforms.

Huidu’s “Huiyun” cloud platform enables remote control of LED/LCD displays via wired networks, 4G/5G networks, or Wi-Fi. The system is widely used for smart poles, vehicle-mounted advertising screens, outdoor advertising screens, subway advertising screens, LCD advertising machines, window screens, traffic displays, and community information screens.

Recently, Huidu’s HDPlayer software (version 1.0.15.0) achieved compatibility with domestic operating systems like the Galaxy Kirin V10 and Tongxin Desktop OS V20, strengthening the localization and adaptation of Huidu products and supporting the digital and intelligent transformation of enterprises.

Mooncell
Mooncell, established in 2003, is a national high-tech enterprise that provides complete LED display control system solutions. In 2022, the company was recognized as a “National Specialized and Innovative Small Giant” and awarded the “Guangdong Provincial Engineering Technology Research Center” honor.

Mooncell’s products include synchronous and asynchronous control systems for LED displays, video processing equipment, cloud platforms, and Android-connected media players. The company’s solutions have been used in major events such as the 2012-2024 CCTV Spring Festival Gala and the stunning Olympic rings at the 2022 Beijing Winter Olympics. Mooncell’s self-developed “T6” chip is China’s first dedicated LED display control system ASIC chip.

Linsn
Shenzhen Linsn Technology Development Co., Ltd. was established in 2000 and is engaged in the development and service of high-tech products. The company has strong technical capabilities and is particularly robust in fields like LED electronic display technology, network technology, computer software, multimedia technology, and digital terminal products. Notably, it has made significant strides in developing the core technology for LED displays—LED control systems. Through innovation, Linsn has gained intellectual property rights and core technologies, with its software and hardware becoming global industry standards and establishing itself as a leading Chinese brand driving global trends.

Linsn’s LED control systems include full-color synchronous, full-color decorative, full-color asynchronous, and dual-color synchronous products, which have been adopted by thousands of LED manufacturers both domestically and internationally.

With its core business philosophy of “stable performance, reliable quality, and high cost-effectiveness” and a focus on “quality first, service first, reputation first, and customer first,” Linsn has gained a broad market presence and earned the trust of customers.

Xixun
According to reports, Shanghai Xixun Electronics Technology Co., Ltd. is a global service provider of outdoor digital media and LED display control system solutions. The company is committed to using internet technology and intelligent systems to drive industrial upgrades and contribute to the creation of digital smart cities. Over the past 10 years, Xixun has focused on this field, winning the trust of global clients with its exceptional innovation capabilities, custom solutions, and excellent customer service.

Onbon
According to sources, Onbon Technology (Stock Code: 833096) was founded in 2009 and is headquartered in the well-known high-tech industrial cluster of the Caohejing Economic and Technological Development Zone in Shanghai. The company also has software R&D bases in Suzhou, a video R&D center in Shenzhen, and an industrial base in Kunshan. Onbon specializes in LED display technology research and is a national high-tech enterprise and specialized, innovative enterprise. The company is a professional manufacturer and major supplier of LED control systems.

Onbon focuses on three key areas: video equipment, LED controllers, and the iLEDCloud information publishing cloud platform, providing comprehensive solutions for LED display applications.

Conclusion

As the “brain” of LED displays, LED control systems are directly responsible for the final display effects, making them crucial. Currently, the business scope of LED display control systems is expanding rapidly, from large-pitch to fine-pitch displays, and from indoor to outdoor applications, with significant changes occurring in the industry. As the range of applications grows, market share continues to increase. The industry remains highly concentrated, with core technologies and markets controlled by a few leading companies. With increasing integration across the audiovisual and video industries, the market landscape for LED display control systems is set to change. Looking ahead, LED display control systems are moving toward greater integration, smarter technologies, and more diverse application scenarios.