Analysis of the Development Trend and Market Opportunity of LED Display

After years of development, the domestic LED display industry trends, standardization of the direction of development. This year, due to technological innovation, intense competition, changes in market demand and the impact of policy domestic ,LED display has developed a new feature. In general, the technical content of the product is generally higher. The segmentation products for the different needs of the market continue to grow. In addition, more new markets waiting for LED screen enterprises to develop, under the leadership of the policy.

LED display development trend
1st, ultra-small pitch product was born, may become the next wave of the market

2017, a small gap between the strong rise of LED products. The rapid development of the market so that some companies are still waiting to wait and see. But with technical reserves and a large number of production capacity of the enterprises have been the first to open the market and enjoy the benefits of the market. From the first half of the 2017 performance forecast, the state of small technology products, the growth rate of up to 90%, while the sales of low-margin TV sales growth is also 50%, we can see small-margin products can bring profits for the enterprise Many.

At present, the pitch of small pitch products is basically between P1.2 and P2.5. Some industry insiders believe that the product point should be further reduced, to the “ultra-small spacing” direction. In fact, at the previous US Infocomm show, Riard has launched a 0.7mm small pitch products, and said it has entered the mass production stage; Chau also introduced P0.9 small pitch products.

With the major manufacturers to step up the production and promotion of small-pitch products, small-distance LED products have entered a homogeneous competition stage, for the development of more high-definition products to improve product competitiveness, access to technical recognition, has become a manufacturer One of the options. This also promotes the development of LED display to ultra-small pitch. At the same time, the industry hopes that the smaller products in the indoor large area of ​​the larger share of the cake, affected by the increase in demand for large-screen indoor applications, small spacing products to seize some of the LCD splicing market stimulus. But also to a certain extent, promote the ultra-small range of product development.

2nd, interactive intelligent demand highlights, LED display function will be more diverse

In the past, LED display in the commercial use, most in the long distance, large screen outdoor advertising, stage display. With the LED display in the field of indoor business applications increased, the simple display function becomes difficult to meet the market demand. Today, the rapid development of information, digital and touch screen equipment, resulting in advertising, window advertising and other forms of digital advertising need to have a more powerful interactive features in order to meet people’s understanding of the goods. In this regard, LED display compared to the LCD screen, interactive weakness is particularly evident, you want to dig out the indoor market, LED display must break through this barrier in order to obtain a wider recognition.

But on this issue, perhaps we do not need to be too pessimistic. Recently, the US LED display manufacturer NanoLumens recently announced that it has launched a real glassless touch screen technology, and said the touch screen solution can eliminate the traditional glass frame or plastic screen, breaking the display and touch function components isolated bottleneck, but also in the In the past, the dilemma of LED display is difficult to add interactive elements should be changed.

In addition, the popularity of the highly popular, people’s daily life and business activities have begun to have a corresponding impact. Which also makes manufacturers began to research and development, so that face recognition, gesture remote control and other intelligent factors combined with LED display.

3rd, visual experience upgrade, help develop the market new blue ocean

As mentioned earlier, LED display main function is to show that the current people for the pursuit of visual experience is getting higher and higher, but also to promote the LED display in the form and display the form of continuous innovation.

LED transparent screen is in this trend quickly get market recognition, smooth cut into the high-end business show, the stage display market. And the traditional LED display is different, LED transparent screen can reach 80% of the permeability, to a certain extent, its viewing effect is excellent, and thus has become the darling of high-end market. The same as the LED canopy, to large area, a strong occupation of people’s vision, to people immersed feelings, as many high-end business center Fuji choice.

The combination of LED display and holography can be said to be a combination of virtual and realistic display form, more able to demonstrate the tireless pursuit of visual effects. In recent years, LED display and holographic combination in the stage is particularly eye-catching, two-phase match, blurred the virtual and realistic boundaries, leaving only a shocking visual experience to people, it is not difficult to imagine how the future application market will be huge The

In addition, 3D, VR and other emerging display technology is applied to the LED display on the trend, but also further develop the use of LED display areas, will help continue to expand the LED display market.

LED display market new opportunities

1st, intelligent city sustainable development, small spacing products first benefit

Since the first batch of national wisdom city in 2012 pilot list announced, the construction of the wisdom of the city was put on the agenda. In 2014, the Development and Reform Commission, the Ministry of Public Security and other eight ministries jointly issued the “guidance on the promotion of the healthy development of the wisdom of the city,” proposed by 2020, built a number of distinctive wisdom of the city, once again accelerated the pace of intelligent city construction.

Affected by this, the government departments have invested in information technology, visualization, intelligent command office platform construction, to a certain extent, to promote the increase in demand for large-screen indoor display, coupled with the small distance products gradually mature and huge technical advantages, making small Pitch LED products in the security, weather, transportation and other fields of application surge.

With the wisdom of the city to gradually promote the construction, as a digital display device LED display in the wisdom of traffic, information technology community, wisdom, medical and other aspects of the application will continue to increase, for the LED display market expansion overweight.

2nd, cultural and sports undertakings flourish, the relevant market booming

The “13th Five-Year Plan” issued by the State Council pointed out that it is necessary to perfect the modern cultural market system and modern cultural industry system and accelerate the development of cultural industries. Under the support of such policies, China’s culture presents a thriving scene, local cultural and artistic career by the government’s attention and support, but also further led the LED stage display market boom.

In addition, the current domestic sports industry to the direction of market development, as well as national policy support, LED display in the field of sports use is also greatly increased. Whether it is to meet the needs of the audience to watch the game show, or event sponsors, advertisers show their own brand needs, there are certain needs of the LED display, coupled with the World Cup, tournament and other events followed, but also makes the LED stadium Screen, LED fence screen market continues to expand. Such as Abby Sen, Lehman, Li Yade and other large enterprises are invariably cross-border development of sports, enough to prove its potential market is evident.

3rd, “along the way” continued escort, small and medium enterprises to harvest new markets

This year, “along the way” Summit Forum held, and the introduction of relevant policies, making the “area along the way” to become the first half of the 2017 political hot spots, but also for the LED display industry has brought new opportunities for overseas development. Data show that in April this year, China’s LED display export scale hit a single month high, “all the way” policy led the role of no doubt.

For small and medium enterprises, in the case of favorable export policies, Southeast Asia, Central Asia and other smaller market capacity, the lower level of development of the country is worth its “deep” potential market. Compared with the developed countries market is not easy to enter, the developing countries is undoubtedly the “small and more” market exists, single country market capacity is small, but such a large number of countries, the overall small and medium enterprises still have a greater development significance The And, under the high saturation of the domestic market, LED display companies to seek new markets to meet the survival and development, and at this time, “all the way” for these enterprises in the “escort” to help its smooth development of overseas markets.

In the technology innovation, the decline in prices and potential market huge situation, the use of LED display will be more common, not only in public life, business activities, will infiltrate all aspects of our lives. And in this drive, LED display industry will get more opportunities for development, to maintain a good momentum of vigorous development.