Beijing InfoComm China 2025 | Gargantuan and AOTO Electronics Showcase AI+XR Smart Retail Innovations

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On 04/24/2025

As Asia-Pacific’s leading professional audiovisual and integrated experience exhibition, Beijing InfoComm China 2025 concluded successfully from April 16–18 at the China National Convention Center.

Taking advantage of the event, Gargantuan, a subsidiary of AOTO Electronics (Stock Code: 002587), joined forces with its parent company to present a visionary smart retail concept. The exhibition centered on the theme of “Building a New Intelligent Digital Retail Model” and featured a fully immersive space integrating interactive experience, content delivery, and system integration.

Table of Contents

1. New Retail, New Model, New Opportunities

The Key Force Driving Retail Transformation

As brick-and-mortar retail enters the Retail 3.0 era, content platforms have become the core driver reshaping the industry.

According to industry data, 84% of retailers have already established a presence on digital platforms. Through platforms like Douyin (the Chinese version of TikTok), retailers now proactively connect with consumers, shifting from the traditional “people search for products” model to a “products find people” approach.

At this year’s show, Gargantuan debuted a closed-loop retail model that seamlessly merges “online + offline,” “content + transaction,” and “interaction + recommendation.”

With its MetaBox 4KK virtual production solution, Gargantuan built an on-site XR virtual livestream studio, merging this innovative presentation with smart retail concepts to deliver a digital solution characterized by virtual-real integration, real-time interaction, and intelligent conversion.

By integrating the “Transaction-First” model, the event delivered an unprecedented immersive experience to both online and offline audiences. On-site, many attendees were drawn in and stopped to engage with the display, offering high praise for the innovation!

Term Explanation:
The core concept of the “Transaction-First” model lies in leveraging the convenience and immediacy of online platforms. The moment consumer interest is successfully sparked, diverse strategies such as digital coupons and exclusive offers are deployed to guide users toward completing a transaction online—effectively securing revenue on the spot.

2. Dual Approach: Technology + Scenario

An Unparalleled Interactive Experience

As a key arm of AOTO’s intelligent display business, Gargantuan utilizes its parent company’s strengths in R&D and distribution channels to push the boundaries of front-end video technology.

Focusing on digital content production, interactive solutions, and LED digital studios, Gargantuan is building an integrated platform that unites software, hardware, and content.

At the exhibition, presenters simulated a local lifestyle livestream within an XR scenario. On-site visitors could scan a QR code to engage, claim coupons, and redeem them in-person—offering a “what you see is what you get” shopping experience that is fun, interactive, and seamless.

The MetaBox 4KK solution featured at the show is a lightweight, all-in-one XR virtual production system, widely applicable to livestream e-commerce, entertainment, cultural tourism, and education.

On Douyin’s official platform, this solution has already empowered sectors such as jewelry, dining, hospitality, home decor, and tourism to break significant GMV (Gross Merchandise Volume) milestones.

For top-tier jewelry brand Chow Tai Seng, Gargantuan helped surpass 12 million RMB in one day and 28 million RMB in three days during a Mid-Autumn livestream event.
For Starbucks, it enabled a “branding + promotion” format that brought in over 10 million RMB in a single session.
For tea brand Yi Dian Dian, it helped hit 8 million RMB in a debut livestream—ranking it #1 nationwide in tea brand exposure.

3. One-Click Scene Generation

Accelerating Model Implementation

The digital new retail solution showcased at the event featured two core immersive themes—Island Beach and Wonder Planet—designed to deliver an unprecedented sensory experience through advanced digital retail technologies.

In addition to these two primary scenes, a variety of other themed environments were seamlessly rotated, showcasing the brand’s versatility across different settings. This multi-scene presentation not only highlighted the brand’s adaptability but also enhanced brand recognition and memory through frequent and dynamic exposure.

Whether for multi-scene display needs or custom scene implementations, Gargantuan’s proprietary content generation tool, AIGC-Vormir, enables rapid visual concept development. By inputting scene-style-related keywords, users can instantly generate multiple visual proposals, unleashing boundless creativity and imagination.

The generated 2D scene visuals can also be seamlessly integrated onto LED displays using Gargantuan’s self-developed StarCore System.

With built-in proprietary algorithms, the system simulates camera focal lengths in real-time, intelligently adjusting the proportion, position, and scale between people and background images. This ensures a realistic and cohesive fusion of visuals and human presence on screen.

The Beijing InfoComm China 2025 exhibition successfully concluded with Gargantuan and its parent company AOTO Electronics (Stock Code: 002587) making a powerful impression by jointly showcasing their cutting-edge digital new retail solution on Asia-Pacific’s premier stage for professional audiovisual and integrated experience technologies.

The presentation not only demonstrated Gargantuan’s innovative application of XR virtual production technology in smart retail, but also highlighted the strong capabilities of AOTO Electronics in the field of LED display technology. Together, they showcased their comprehensive synergy across AI, XR, system integration, and creative content development.

Looking ahead, we are confident that continuous innovation and the power of technology will propel smart retail to new heights, driving the future of intelligent commerce.