China’s LED Display Exports Reach 10.482 Billion Yuan in 2024, with a Remarkable 30.11% Growth in This Region!

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On 03/19/2025

By: Ouyang Jing

According to customs data, China’s LED display exports reached approximately 10.482 billion yuan in 2024, reflecting a year-on-year growth of around 2.22%. Despite global economic uncertainties and complexities, this growth remains a noteworthy achievement.

As a crucial display technology, LED displays have been widely adopted in various fields such as advertising, entertainment, sports, and transportation. With continuous technological advancements and expanding applications, the market demand for LED displays is steadily increasing. This trend is mirrored in China’s LED display export growth.

However, it is important to note that the relatively low growth rate may indicate intensifying market competition or external factors such as global economic slowdowns and trade protectionism. Consequently, Chinese LED display enterprises still face significant challenges and competition in the global market.

A notable trend is the rapid increase in the number of Chinese companies involved in LED display exports. Estimates from LED Screen World suggest that the number of exporting companies has already reached 400. Despite this, the overall export growth in 2024 remains modest, potentially due to declining global display product prices. Industry insiders report that as of December 2024, the unit price of conventional display products dropped by approximately 15% year-on-year. While competition in overseas markets intensifies, profit margins continue to shrink, yet the costs of expanding foreign trade operations have not decreased accordingly.

One business owner who participated in international exhibitions calculated the costs involved: a standard 9-square-meter booth alone costs around 45,000 yuan. If two representatives attend an exhibition in Europe or North America, travel expenses can exceed 50,000 yuan. Without a prime booth location, the return on investment may be minimal, turning the trip into little more than an overseas excursion.

Table of Contents

Regional Market Analysis

In 2024, China’s LED display exports exhibited significant variations across different global regions.

Asia: 5.549 billion yuan (-0.66% YoY) but increased market share by 2 percentage points.
Africa: 315 million yuan (+30.11% YoY), showing the highest growth rate.
Europe: 2.152 billion yuan (-0.67% YoY), remaining stable.
Americas: 2.26 billion yuan (-5.52% YoY), facing challenges.
Oceania: 183 million yuan (-25.09% YoY), experiencing a substantial decline.

These figures indicate complex and region-specific trends in China’s LED display exports. While Asia remains the dominant market with stable demand, Africa has emerged as a high-growth region. Meanwhile, Europe maintains a steady performance, whereas the Americas and Oceania present challenges. Below is a detailed evaluation of each market.

Asian Market: Stability with Growth Potential

In 2024, China’s LED display exports to Asia amounted to approximately 5.549 billion yuan, representing a slight 0.66% decline year-on-year. However, the market share increased by 2 percentage points, indicating that despite competitive pressures, China’s LED display presence in Asia remains strong.

This performance is attributed to two main factors:

Technological Advancements: Continuous innovation in China’s LED display industry has resulted in highly cost-effective, high-performance, and high-quality products.
Emerging Market Demand: Rapid economic growth in Southeast Asia and South Asia has created significant market opportunities.

To further solidify its position in the Asian market, Chinese LED display companies must continue investing in technological advancements, brand building, and market expansion.

African Market: Strong Growth and Untapped Potential

Africa emerged as a standout performer, with LED display exports reaching 315 million yuan in 2024, a staggering 30.11% increase year-on-year. This growth rate far surpasses the global average and exceeds that of other major regions.

The rapid expansion in Africa is driven by:

Infrastructure Development: Many African nations are investing heavily in infrastructure, urbanization, and digitalization, creating a growing demand for LED displays.
High Demand for Cost-Effective Products: The African market favors affordable, high-quality solutions, aligning well with China’s competitive LED display offerings.

With its vast potential, Africa presents significant opportunities for Chinese LED display enterprises looking to expand internationally.

European Market: Stability Amid Increasing Competition

Europe remains one of China’s key LED display export destinations, with exports totaling 2.152 billion yuan in 2024, reflecting a minor 0.67% decline year-on-year. While this decline is modest, the European market is highly mature and fiercely competitive.

Success in Europe hinges on:

High Product Standards: European consumers demand superior quality and performance.
Intense Market Competition: Chinese companies must enhance brand recognition and invest in marketing to differentiate themselves.

To maintain and expand market share, Chinese LED display companies must prioritize innovation, quality improvement, and branding efforts.

American Market: Challenges and Strategic Adjustments

The Americas represent a crucial market for China’s LED display exports. However, exports to this region dropped by 5.52% to 2.26 billion yuan in 2024, highlighting significant challenges.

Key challenges include:

Fierce Competition: Local and international players, particularly in the U.S. and Canada, intensify market rivalry.
Trade Protectionism: Tariffs and regulatory restrictions have increased the cost of Chinese LED display exports.

To navigate these difficulties, Chinese LED display companies should:

Focus on high-value-added products to enhance competitiveness.
Diversify export channels and reduce reliance on single markets.
Strengthen branding and localization efforts to appeal to North American consumers.

Oceania Market: Demand Decline and Future Opportunities

Oceania, a relatively small export market, saw a significant decline in 2024, with exports dropping by 25.09% to 183 million yuan.

Potential factors behind this downturn include:

Economic Fluctuations: Changes in economic conditions have impacted consumer and business investments in display technologies.
Shifts in Market Demand: LED display needs in Oceania may be evolving, requiring suppliers to adapt accordingly.

To counteract this trend, Chinese LED display companies should:

Conduct in-depth market research to identify emerging opportunities.
Strengthen partnerships and collaborations in the region.
Enhance product differentiation to meet evolving customer needs.

Conclusion and Future Outlook

China’s LED display export market in 2024 demonstrated significant regional variations. To stay competitive globally, Chinese LED display companies must:

Enhance Technological Innovation:Improve product quality and functionality.
Expand Branding Efforts:Strengthen global brand awareness and reputation.
Diversify Market Strategies:Tailor approaches to different regional needs.

Despite recent macroeconomic challenges, the domestic LED display market still accounts for approximately 73% of total sales, reaching 39 billion yuan in 2024. With ongoing policy support and market expansion, China’s LED display industry is poised for another growth surge in the coming years.

Industry experts advise small and medium-sized enterprises (SMEs) to avoid excessive reliance on overseas expansion at the cost of neglecting the substantial domestic market. A balanced strategy that leverages both domestic and international opportunities will be crucial for sustained success in the evolving LED display industry.