China’s Ministry of Commerce Introduces Favorable Policies: A New Growth Opportunity for the LED Display Industry

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On 04/21/2025

By: Jing Ouyang | Published: March 25, 2025

On the afternoon of March 25, 2025, China’s Ministry of Commerce held a special press conference, announcing a series of new policies aimed at boosting domestic consumption. These initiatives are set to stimulate emerging consumption models, encourage the integration of culture and tourism, and foster innovative application scenarios—bringing tremendous growth potential for the LED display industry. For LED display manufacturers and integrators, this policy shift could be a game-changer.

Table of Contents

1. Trade-In Incentives to Drive Industry Upgrades

The press conference highlighted a key measure: a national “trade-in” program offering financial subsidies and discounts to consumers replacing old equipment. This initiative will significantly reduce the cost of purchasing new devices and stimulate demand in the LED display market.

Under this policy, Chinese authorities, including the National Development and Reform Commission and the Ministry of Finance, are offering up to RMB 2,000 (~USD 280) in subsidies for upgrading household appliances. For LED displays, this creates strong momentum for replacing outdated models with more energy-efficient, intelligent, and high-resolution alternatives.

This move also places pressure on the industry to upgrade its entire value chain. As part of the government’s green development goals, the 2024 “Action Plan for Standard-Driven Equipment Renewal and Consumer Goods Trade-In” encourages phasing out low-efficiency products. LED display manufacturers will need to focus on sustainable design, improve energy efficiency, and enhance the environmental performance of their products to align with the growing demand for green technology.

2. First-Launch Economy: Innovation Catalyst for LED Displays

Another key pillar of China’s consumption strategy is the development of a “first-launch economy,” encouraging cities and platforms to host global or national product debuts. These events serve as trendsetters for high-end consumption and provide new marketing channels for LED displays.

Shanghai, for example, launched its “First-Launch Shanghai 3.0” policy, supporting 30 major launch events. By the end of 2024, over 3,500 brands had conducted debut activities in the city, including the opening of 1,269 new flagship stores. Large-format LED displays have played a central role in storytelling, product presentation, and digital branding.

LED displays not only enhance visual impact but also facilitate consumer interaction when integrated with the internet, big data, and other smart technologies. As more influential debut platforms emerge, LED display enterprises have a unique opportunity to expand brand exposure, establish B2B collaborations, and enter high-value markets.

3. Culture & Tourism Integration: New Frontiers for LED Applications

The integration of culture and tourism is creating vibrant testbeds for LED display innovation. A prime example is Leyard’s immersive LED triple-curved theater at the Three Gorges Migration Memorial Museum in Chongqing. By combining panoramic display, surround sound, and real-time data visualization, the exhibit tripled visitor engagement compared to traditional formats.

This “cultural storytelling + immersive tech” model is redefining the tourism experience. LED displays attract tourists with compelling visuals while enabling targeted marketing and personalized content through advanced data integration.

In performing arts venues, LED displays highlight local culture and enhance stage effects. At historical landmarks, they offer educational videos and multilingual guided tours, enriching the visitor experience.

Supportive government policies for tourism development—especially in rural revitalization—are expanding infrastructure in underserved areas. This opens up new markets for LED displays in rural attractions, theme parks, and cultural festivals.

Meanwhile, technological advances like Mini LED and Micro LED have greatly improved image quality, color accuracy, and power efficiency. These innovations will accelerate LED adoption in high-end cultural and tourism projects.

4. Booming Concert Economy Fuels LED Rental Market

One particularly exciting trend is the rapid growth of China’s “concert economy.” As concerts and live performances gain popularity, demand for LED rental displays is surging. These events present major opportunities for LED rental screen providers to showcase their products and secure long-term partnerships with concert organizers, production houses, and venue operators.

Beyond the main stage, LED suppliers can also collaborate with lighting, sound, and stage design companies—expanding their service offerings and increasing brand exposure across the entertainment industry.

Conclusion

The introduction of pro-consumption policies marks a significant turning point for the LED display sector. These government-led initiatives will not only increase short-term demand but also catalyze long-term innovation, industrial upgrades, and market diversification.

To stay ahead in this rapidly evolving landscape, LED display companies should:

● Invest in R&D to develop high-efficiency, environmentally friendly products
● Restructure product lines to meet next-gen application scenarios
● Strengthen collaborations with launch platforms, tourism partners, and event organizers
● Seize opportunities in emerging sectors like cultural tourism, retail, and entertainment