LED Industry Enterprise: Focus on the Breakthroughs and Strengthen Cooperation to Create Economies of Scale

Focus on niche areas and then develop unique competencies

In the case of strong capital, it is not easy for Small and medium LED display enterprises to take out “aircraft guns” with “millet plus rifles”. In terms of the layout of the future, it is most important to identify the situation, find the positioning. Then the players “capital” fully armed, crossover, layout in terms of a variety of products to seek diversified development, diversified development, if display, small and medium enterprises want to do are more likely to become a little every time, and not professional. Not only will it cost a lot of money, but the results are not necessarily optimistic. The enterprise must clear their own advantage, so small and medium-sized screen analysis for the future development trend, exert its advantages, focusing on one or some areas, become a professional brand with high quality, differentiated products.

In recent years, there have been some small and Small and medium LED display enterprises that have been developed and promoted in the fields of LED transparency screen and LED rental screen. They have successfully built a sophisticated brand in this field with a single but focused model. Take a place in the market and then gradually add other types of products. As the old saying said “no matter white cat black cat, who can catch mice is a good cat”, this type of enterprises in the traditional concept of May give people a feeling of unbalanced development, but there is no doubt that it is because the focus, and promotion in position and makes users more trust their professional ability, thus form the core competitive ability is difficult to be replaced. Their momentum is not to be underestimated.

LED Industry Enterprise: Focus on the Breakthroughs and Strengthen Cooperation to Create Economies of Scale[/caption]

Establish a cooperative alliance to form a scale advantage

Corporate collaboration is not new, but the corporate case in the LED display industry is still relatively rare. Between enterprises, in fact, the joint can pass to jointly develop products, markets and other forms, to obtain the overall advantages, expand the “say” in the industry, enhance the competitiveness of both sides, realize common development.

There are various forms of cooperation among enterprises, which are more common for technical cooperation and brand cooperation. Homogeneity is serious, the LED display industry’s independent research and development ability of small and medium-sized enterprises can’t compare with large enterprises, such as to establish the technology alliance with other brother companies, can greatly save development costs, improve the efficiency of research and development. For example, brand cooperation, through the joint establishment and launch of new brands, through the market and promotion channels of both sides, build more influential brands to expand market share.

In today’s capital strength has become increasingly strong, it’s easy to fall into a weak position, and combined with other brothers enterprise, not only to enhance the overall capital strength, also occupies a bigger share of the market, expand the market influence, is conducive to the further development of small and medium-sized panel companies.

However, the rise of capital power has exacerbated the trend of “bigger people” in the LED display industry, and it has also added to the pressure on SMEs to survive. But this does not mean that the latter can only helpless to accept, the development of small and medium-sized enterprises want to gain more, still can do and need to do a lot, such as intensive production, improve product quality, optimizing the pre-market after-sales service, innovative products, and so on. Even hard to in a short period of time beyond the large enterprises, but in the current niche prosperity, under the condition of new market conditions appear constantly, small and medium-sized LED companies are still expected to seize new opportunities, a huge breakthrough, become industry leaders.