All in One Controller
LED Sending Card/Box
LED Receiving Card
ASYNCHRONOUSI MULTI-MEDIA PLAYER
HUB Card
Control System Accessories
Universal Video Processor
4K LED Video Processor
8K LED Video Processor
Video Splicer
Video Splitter
ConsolelSwitcher
I = 1A-10A
U = 3.8VDC
Common Cathode
PFC Power Supply
Dual Outputs Series
DC — DC Series
High Line Input Series
INDOOR LED SCREEN
OUTDOOR LED SCREEN
CREATIVE & CUSTOMIZED LED DISPLAY
INDOOR LED MODULE
OUTDOOR LED MODULE
CUSTOMIZED LED MODULE
Customized Cabinet | Structure
Maintenance Tool
Power Distribution Box
Diagnostic Tools
OTHERS
Data & Power Cable
Cooling Fan
Flight Case
Massive 78.125% Price Cut! The Industry Upheaval Behind LED Virtual Production Costs
iQIYI announced that, effective June 1, 2025, it will temporarily slash rental rates for its virtual production systems. Depending on project requirements and excluding digital set creation, the full hardware-and-software package will be available for as little as ¥35,000 per day. Currently, leasing a cinematic-grade virtual production stage and software runs ¥160,000 per day—a staggering 78.125% reduction. iQIYI’s headline-grabbing move has sparked widespread industry attention.
Why LED Virtual Production Rental Rates Are Plummeting
Ongoing technological advances have driven down the cost of LED virtual production. In the early days, LED panels lacked the pixel density and brightness needed for film-quality imagery. But as COB and MiP packaging matured, average prices for fine-pitch LED displays fell while resolution and luminosity improved. At the same time, real-time rendering and dynamic light-and-shadow interaction features have further lowered overall system costs.
Intensifying competition is another key factor. As more companies enter the LED virtual production space, rental rates naturally decline. By the end of 2024, China boasted 41 LED virtual studios, according to public data. To win market share, providers have resorted to aggressive pricing, making virtual production accessible to a wider range of film crews. A larger supplier pool also increases supply, which further drives down prices.
Although LED virtual production offers many advantages, its adoption in China remains gradual. High rental fees have blocked many small- and mid-sized production teams from entry. By cutting prices, iQIYI aims to accelerate widespread adoption, attract more creators, and raise the industry’s overall technical and efficiency benchmarks.
Impact on the LED Display Industry
Lower virtual production rates will encourage more film and TV projects to adopt LED stages, boosting demand for LED panels and related products. Display manufacturers can expect a surge in orders, driving capacity expansions and fueling industry growth.
Rising demand will also push performance requirements higher—greater resolution, richer color reproduction, and lower latency will become table stakes. In response, LED makers will ramp up R&D investments, fast-track innovations, and enhance product quality and competitiveness, propelling the industry to new heights.
To meet virtual production’s specialized needs, LED display companies will forge closer partnerships with film studios and technology providers, creating a collaborative ecosystem. Such alignment helps manufacturers stay in sync with market demands and fine-tune product roadmaps, while streamlining the entire value chain for maximum efficiency and impact.
As a leading domestic video platform, iQIYI’s strategy shift will resonate throughout the industry. Deeply discounted rental rates will raise awareness and credibility for LED virtual production, attracting fresh investment and new entrants. This marks a rare growth opportunity for LED display vendors to strengthen their domestic and global standing and explore broader application scenarios.
LED virtual production sits at the crossroads of film production, LED display, computer graphics, and artificial intelligence. Lower rental fees will accelerate cross-disciplinary integration, knitting these fields into a more cohesive supply chain. Display manufacturers are already deepening ties with studios—AOTO Electronics’ strategic collaboration with China Film Group is reshaping equipment-provision models. Crucially, iQIYI’s “hardware price cuts + software services” model proves that scale can absorb price reductions, offering a replicable blueprint for industry transformation.
Final Thoughts
Only when LED virtual production moves from a “luxury” to an “everyday tool” will its revolutionary potential truly be unleashed. The LED display sector must embrace this trend of “technology democratization,” seek new growth opportunities through innovative use cases, and move beyond the traditional hardware-sales mindset.
