All in One Controller
LED Sending Card/Box
LED Receiving Card
ASYNCHRONOUSI MULTI-MEDIA PLAYER
HUB Card
Control System Accessories
Universal Video Processor
4K LED Video Processor
8K LED Video Processor
Video Splicer
Video Splitter
ConsolelSwitcher
I = 1A-10A
U = 3.8VDC
Common Cathode
PFC Power Supply
Dual Outputs Series
DC — DC Series
High Line Input Series
INDOOR LED SCREEN
OUTDOOR LED SCREEN
CREATIVE & CUSTOMIZED LED DISPLAY
INDOOR LED MODULE
OUTDOOR LED MODULE
CUSTOMIZED LED MODULE
Customized Cabinet | Structure
Maintenance Tool
Power Distribution Box
Diagnostic Tools
OTHERS
Data & Power Cable
Cooling Fan
Flight Case
Shixin Technology: Creating the Wind, Not Chasing It
Hangzhou Shixin Optoelectronics Technology Co., Ltd. is a high-tech enterprise specializing in system solution design, integrated circuit (IC) development, and circuit sales for various display applications, particularly LED displays. Founded in July 2016, the company boasts a professional and efficient R&D team with years of industry experience. Shixin is committed to providing customers with high-performance, stable, and cost-effective display system solutions and IC products.
A series of Shixin’s products have gained wide recognition from top-tier clients and have been successfully deployed in major events such as the opening ceremony of the Beijing Winter Olympics and the CCTV Spring Festival Gala. As the application scenarios of LED displays continue to diversify, the LED driver IC market has also undergone significant shifts. Combined with intensifying market competition, how should manufacturers respond?
To explore these questions, LED Display World interviewed Chen Riyu, R&D Director of Shixin Technology, for an in-depth discussion on the current state and future trends of the industry.
Breaking Free from Homogeneous Competition: Shixin Technology Expands into New Market Frontiers
According to Chen Riyu, Shixin Technology is currently focused on several core product solutions that target both technical bottlenecks and market demands:
● RGB Three-in-One Integrated Solution:
By restructuring the chip architecture, Shixin has effectively solved the industry-wide “white screen not truly white” issue. This solution supports dual-layer PCBs to mitigate color banding under high temperatures. It also allows a single driver IC to simultaneously control RGB tricolor LEDs, resolving the color deviation problems caused by traditional designs where one IC controls only a single color LED, especially the red channel.
● 18-Channel IC Design:
Through innovative optimization, Shixin upgraded the SSOP24 packaging from 16 to 18 channels per chip. This significantly increases the number of LEDs a single chip can drive, reducing overall system cost while maintaining high performance and practicality.
● Low-Power Technology:
Shixin offers a mature, diversified portfolio of low-power technologies that deliver clear energy-saving advantages compared to industry peers.
● Smart Image Enhancement Solution:
Leveraging adaptive algorithms, this solution enables the driver IC to dynamically enhance image contrast and color richness, resulting in more vibrant and lifelike visuals.
● Integrated LED & Driver Solution:
Shixin leads the industry in integrated LED-driver technology, offering key features like ultra-low power consumption and enhanced open-circuit detection. The enhanced detection function accurately identifies and compensates for cold solder joints or short circuits that cause the “caterpillar effect,” preventing individual LED flickering or outages and minimizing full-strip failure risks.
Driving Cost Efficiency While Advancing Innovation
Shixin continues to develop standard product lines that align with market demand while steadily reducing costs. At the same time, the company is pushing the boundaries of LED-driver integration, accelerating R&D in emerging technologies like Mini/Micro LED. This integration approach not only reduces production costs but also increases product compactness and competitiveness.
Key strategic directions include:
● Meeting Core Customer Needs:
Focusing on high-performance, low-power solutions that meet dual demands for energy efficiency and system capability.
● Innovative Drive Modes:
Implementing static drive technology to lower operating voltage, achieving a fine balance between performance and power savings while opening new technical pathways for the industry.
Rethinking Competition: From Involution to Expansion
Chen pointed out that the LED driver IC market is currently saturated with homogeneous offerings, leading to intensified price competition. Relying solely on traditional markets only deepens this problem. Instead, manufacturers must rethink their strategies—shifting from passive adaptation to proactive exploration of underdeveloped market segments.
He highlighted two key strategies for breaking out of this cycle:
● Technology-Driven Innovation:
Developing dedicated chips for cutting-edge applications like XR virtual production, transparent LED screens, and irregular-shaped displays to open up incremental markets.
● Ecosystem Collaboration:
Partnering with terminal device manufacturers and system integrators to co-develop new application scenarios, fostering a win-win ecosystem across the industry chain.
By pushing beyond established boundaries and entering emerging fields, Shixin not only alleviates competitive pressures but also unlocks broader growth potential for the entire LED display ecosystem.
Deeply Understanding Customer Needs to Deliver Multi-Scenario Solutions
As LED display applications continue to expand, customer demands for driver ICs have become increasingly diverse. Shixin Technology has embraced this trend, bringing vitality to new application sectors with innovative solutions tailored to evolving market needs.
In the commercial LED display sector, the company has achieved a major breakthrough in RGB three-in-one driving technology, launching dedicated solutions such as the 9937, 9932, and 9952 driver ICs. These chips are specifically engineered for commercial LED displays and effectively resolve the long-standing issue of “white screens not appearing white” in both indoor and outdoor environments. The result is a significantly improved visual performance across various conditions.
For XR virtual production studios, where high-frame-rate camera compatibility is critical and vastly different from glasses-free 3D display requirements, Shixin has introduced the LS9005 integrated light-driver IC. Designed to meet the unique demands of XR applications, the LS9005 delivers exceptional performance with high contrast, accurate color reproduction, low grayscale flicker, and high refresh rates—ensuring smooth, high-quality visuals for virtual shooting environments.
In the LED cinema screen segment, Shixin stands out with its strong technical foundation. The company focuses on two key product attributes: high contrast and low power consumption. Its cinema display ICs are capable of delivering superior high dynamic range (HDR) visuals under the same power conditions, balancing brightness with detailed shadow rendering. These chips also support intelligent power management—consuming virtually zero power in black-screen mode and dynamically adjusting power usage based on grayscale content. This enables excellent energy efficiency through real-time power-to-content matching.
Thanks to its advanced technologies and top-tier performance, Shixin Technology has gained widespread recognition from clients across these emerging sectors, with its market share steadily increasing.
According to Chen Riyu, the company sees tremendous opportunity in the Mini/Micro LED market. Driver ICs can empower these displays with standout advantages such as high contrast and high refresh rates at low grayscale levels, offering immense potential in both commercial and XR studio settings. At the same time, irregular-shaped and transparent displays are attracting growing interest. With their unique visual appeal, these screens offer promising applications in advertising, performing arts, and other creative industries.
To address these specialized markets, Shixin Technology has introduced corresponding driver IC products:
● Mini/Micro LED Driver ICs:
Equipped with advanced circuitry and current control technology, these ICs offer high integration, excellent heat dissipation, and built-in intelligent image enhancement features.
● Driver ICs for Irregular-Shaped Displays:
Highly configurable and adaptable, these chips support ultra-low power consumption and enhanced grayscale performance for vivid visuals in unconventional form factors.
● Driver ICs for Transparent Displays:
Designed to balance brightness and transparency, these ICs provide high grayscale accuracy, low power consumption, and low operating voltage—ideal for applications requiring both clarity and energy efficiency.
Shixin Technology continues to lead the way in developing solutions that align with customer demands across a wide range of LED display innovations.
Domestic Innovation on the Rise: New Opportunities for China’s Display Driver IC Industry
As China’s independent R&D capabilities continue to advance, the adoption rate of domestic display driver ICs within the LED display industry has exceeded 90%. “Our growth has been a process of continuous technological innovation,” said Chen Riyu. “Throughout this process, we’ve introduced many new technologies and actively built our intellectual property portfolio in areas such as communications, display algorithms, and low power consumption, securing over 30 invention patents.”
“For example, in the area of display data transmission, we creatively proposed a combined approach to grayscale bit storage and transmission, balancing display performance and chip cost. In recent years, Shixin Technology has also contributed to the industry with our RGB three-in-one technology. At the same time, in the integrated light-driver market, our chips offer significant advantages in high contrast, low grayscale, and high refresh rate performance, and we’ve achieved a series of innovations in this field.”
Chen also noted that under the influence of AI large models, the irregular-shaped display industry will be impacted in ways that accelerate product design and assist with computational tasks. AI can also help validate algorithm design and reduce iteration cycles. For example, algorithms for contrast and sharpness can enhance display performance by automatically identifying the subject and background within an image. These algorithms enable the display driver chip to dynamically improve image contrast, enriching colors and making visuals more vivid and vibrant.
Chen concluded by stating that in the future, driver ICs will develop toward low power consumption and high performance, driving progress in display technology. There are two main paths to low power consumption:
One is reducing static operating current to lower standby power usage, which is especially suitable for long-running display devices and helps reduce operating costs and promote environmental sustainability.
The other is achieving low-voltage operation by optimizing circuit design and semiconductor processes to lower the system’s power supply requirements, reducing energy consumption, shrinking the size of the power module, and improving integration.
As for high performance, this mainly includes two aspects:
One is higher grayscale bit depth, which increases the number of brightness levels, resulting in richer color gradation, smoother image transitions, and enhanced contrast—meeting the demands of high-end commercial displays and film production.
The other is low grayscale with high refresh rate, which addresses flickering and ghosting issues in low grayscale conditions. This ensures optimal performance in scenarios such as sports broadcasting and virtual reality, while also maintaining the display quality required for film production and advertising shoots.
