All in One Controller
LED Sending Card/Box
LED Receiving Card
ASYNCHRONOUSI MULTI-MEDIA PLAYER
HUB Card
Control System Accessories
Universal Video Processor
4K LED Video Processor
8K LED Video Processor
Video Splicer
Video Splitter
ConsolelSwitcher
I = 1A-10A
U = 3.8VDC
Common Cathode
PFC Power Supply
Dual Outputs Series
DC — DC Series
High Line Input Series
INDOOR LED SCREEN
OUTDOOR LED SCREEN
CREATIVE & CUSTOMIZED LED DISPLAY
INDOOR LED MODULE
OUTDOOR LED MODULE
CUSTOMIZED LED MODULE
Customized Cabinet | Structure
Maintenance Tool
Power Distribution Box
Diagnostic Tools
OTHERS
Data & Power Cable
Cooling Fan
Flight Case
Top 10 LED Display Industry News in China for 2024
In 2024, the LED display industry showed robust growth despite a complex and ever-changing market environment. Demand for LED displays continued to grow rapidly in international markets, particularly in Europe, North America, and regions like the Middle East and Southeast Asia, becoming a key driver of industry development.
In terms of technological innovation, the LED display industry achieved remarkable breakthroughs. On one hand, the rapid development of COB and MIP technologies provided new growth opportunities. Mini/MicroLED technologies, with their high resolution, ultra-thin design, and high brightness, have attracted increasing attention and found wide applications in VR/AR, smart wearables, and other consumer electronics. On the other hand, innovations like virtual pixel technology and transparent sound technology have emerged, offering better display effects and broader application scenarios. For example, the launch of the transparent sound LED movie screen not only solved the issue of sound inconsistency in traditional LED screens but also provided an unprecedented audiovisual experience for viewers.
Regarding policy support, the government introduced several policies to foster the development of the LED display industry. These policies not only promoted the acceleration of LED display technology upgrades and the advocacy for green energy efficiency but also addressed the unification of standards and expanding consumer demand. This has significantly boosted the widespread use of LED technology in multiple sectors, creating new growth opportunities. For instance, specific measures in the cultural tourism and transportation sectors have promoted the adoption of LED display technology, enhancing display effects and expanding application scenarios. In the stage performance field, these policies have greatly stimulated the development of niche markets such as LED stage rentals.
Market Applications
LED display applications have expanded from traditional industries such as corporate meetings, security monitoring, and retail exhibitions to high-growth areas like advertising, TV production, movie-making, commercial displays, and home entertainment. Particularly in virtual filming and cinemas, LED displays have made a significant impact. LED virtual filming technology has opened new possibilities for innovative storytelling techniques, enhancing the artistic value of films. The introduction of LED movie screens has catered to the market’s demand for high-quality visual experiences and is driving the transformation and upgrade of the film industry.
Furthermore, the LED all-in-one display market is experiencing rapid growth. With the gradual decrease in prices, LED all-in-one displays, offering excellent display quality and broad application scenarios, have become a new market force. This trend is not only beneficial for the widespread adoption of technology but also injects new vitality into the growth of related industries.
It is also noteworthy that the national standard for “Display Energy Efficiency Limits and Energy Efficiency Levels” has a profound impact on the LED display industry. The implementation of this standard has not only promoted the energy efficiency of LED display products but also contributed to the industry’s green development. It has also encouraged companies to increase investment in R&D, enhance the energy-saving performance of their products, and set energy efficiency benchmarks for the industry. This standard marks an important step in energy conservation and emissions reduction within the LED display sector and plays a key role in achieving sustainable development goals.
Looking ahead, the LED display industry will continue to benefit from policy support and technological innovation. Enterprises must seize opportunities to continually improve product quality and technology to meet changing market demands. At the same time, the government should continue to strengthen its support for the LED display industry, driving its sustainable and healthy development.
The editorial team at Shengshi Media’s LED Screen World has reviewed the events of 2024 and selected the following top 10 industry news stories for your reading pleasure. Due to our limited scope, some significant events may not have been covered or selected, and we welcome your feedback!
Surpassing Expectations! MIP Technology Accelerates in 2024
MIP (Massive Integration Packaging) technology emerged as a major development in the LED display industry in the fourth quarter of 2024, becoming an important variable as the industry looks to 2025. LED chip manufacturers, LED device packaging companies, and display screen enterprises launched MIP technology products across the supply chain.
In the fourth quarter of 2024, Leyard officially began mass production on its self-developed high-end MIP production line, with an initial capacity of 1,200KK per month. The second phase is expected to double the capacity to 2,400KK per month. This development is expected to further reduce the cost of Micro LED products, improve production efficiency, and accelerate the growth of the ultra-small pixel pitch (P1.0 and below) high-definition display market.
On December 3, 2024, Sanan Optoelectronics’ subsidiary Aimpac Optoelectronics announced the successful mass production of Micro LED devices (MiP0404, MiP0202) and Micro LED display panels (MiP0.78, MiP0.9). The company’s MIP production capacity reached 2,000KK per month, with plans to expand capacity to 5,000KK by the end of 2025.
In 2024, Unilumin Technology also increased its investment in MIP technology R&D, achieving batch production of the MIP0404 series products in the first half of the year. The company plans to expand its MIP production capacity to 6,000KK per month by the end of the year to meet growing market demand.
In October 2024, Aoto Electronics supplied 1,883 MIP1.5 series LED displays totaling over 400 square meters for Future Stores in London. This remains one of the largest MIP display projects to date.
At the 2024 InfoCommUSA exhibition in Las Vegas, XinYing Optoelectronics showcased the world’s smallest Micro LED display module, MIP0202, with a size of just 34*58um. This development allows for a broader range of applications in fields such as wearable devices and transparent displays (HUD).
Technological Advancements in MIP Technology:
From the product releases and demonstrations of MIP technology by major companies, it’s clear that both upstream device and downstream full-screen products are making significant progress. The upstream development of even smaller chips, such as MIP0202, is enhancing compatibility with various packaging processes, while the market for micro-sized LED displays continues to expand. The downstream applications focus mainly on smaller pixel pitch products (down to P0.9) with wide applications in security, commercial displays, high-end conference rooms, and entertainment.
As the technology matures, companies are focusing on scaling up production capacity to drive down costs and expand market penetration. Leading companies like Leyard, Unilumin, and Aoto Electronics are all aggressively increasing their MIP production capacity, signaling strong competition in the Micro LED display market.
Editorial Comment:
MIP packaging technology offers a relative advantage in terms of mass transfer yields and high-precision repair, as well as compatibility with new Micro LED chips and mature end-product integration processes. The reduced investment and technical difficulty have driven a surge of interest in expanding MIP production, making the future application of MIP technology in MLED (Mini/Micro LED) products highly promising.
2024: The Year of Innovation for LED Movie Screens
In 2024, the LED movie screen industry saw unprecedented innovation, with numerous companies launching new products and technologies that breathed new life into the movie industry. Representative products during this period include UCineLED Cinema Projection System by Unilumin, “Huan Ying Dao” LED Movie Screen by Leyard, the world’s first 20-meter Full Transparent Sound LED Movie Screen by Lopu, and the 4K Tri-Fold Immersive LED Movie Screen by QSTECH.
Unilumin’s UCineLED Cinema Projection System
Unilumin launched its UCineLED cinema projection system, which has earned a design patent. On June 26, 2024, Unilumin celebrated the launch of the “world’s first perforated LED giant screen” at the Nanjing Deji Plaza New Street International Cinema. This cinema upgraded its traditional IMAX screen to the UCineLED system. The core of UCine’s design lies in its unique appearance and functionality, adaptable to various display scenarios. The key design feature focuses on its shape, offering a distinctive visual experience. UCine’s technical specifications and innovative design will help Unilumin gain an edge in the fiercely competitive market, meeting the strict requirements for image clarity and display performance from both businesses and consumers. As global demand for high-quality displays continues to rise, UCine is expected to set off a new trend in the smart device market. Its exceptional performance will likely shine in gaming, video streaming, and smart home applications, offering higher resolutions and wider color gamuts, suitable for both large event venues and small home theaters.
Notably, the LED movie screen launched in Nanjing Deji Plaza is the world’s first perforated LED giant screen certified by DCI (Digital Cinema Initiatives) and also the first commercial perforated LED movie screen globally. This product follows the LED perforated design rules and meets the perforated silver screen sound reproduction standards, addressing the sound-image inconsistency issues found in non-perforated LED movie screens, while also becoming Unilumin’s sixth successful DCI-certified movie screen product.
MicroLED Movie Screen
The MicroLED movie screen (3.8 meters long, 2 meters high, P0.9, 4K) at Shijiazhuang Taihang State Guest House’s Xiaobailou Cinema was officially illuminated! This is the world’s first and the only MicroLED movie screen certified by DCI.
Leyard’s “Huan Ying Dao” LED Movie Screen
Leyard, as a pioneering technology partner, showcased its “Huan Ying Dao HUANtheLED Series—Outdoor Plan” at the 2024 FIRST Surprise Film Festival, marking the first-ever application of DCI-certified LED movie screens in outdoor settings. The self-emissive nature of the Huan Ying Dao LED movie screen breaks the limitations of dark scene projections, allowing viewers to enjoy a high-quality movie experience in varying lighting conditions. During the film festival, the LED screen for “Black Myth: Wukong” showcased the Huan Ying Dao LED’s ultra-high brightness and contrast, as well as its wide viewing angle, perfectly replicating the game’s top-tier graphics. In addition, the Huan Ying Dao LED is compatible with future high standards like HDR and HFR and breaks the traditional confines of movie theaters, offering more diverse services, such as “Movies + Dining” and “Movies + Outdoor Activities.”
Lopu’s 20-meter Full Transparent Sound LED Movie Screen
In 2024, Lopu launched the world’s first 20-meter full transparent sound LED movie screen, which has successfully passed DCI certification. This screen has achieved several technological breakthroughs, including FIPS information security certification, multiple patents, and solving the issue of sound quality affected by perforations in LED screens. The full transparent sound LED movie screen offers cinemas a new experience in HD imagery, immersive sound, and precise sound localization. It is the first LED movie screen to support DTS-X immersive sound, Dolby Atmos, and SMDS multidimensional sound, delivering high-quality, multidimensional immersive audio. The launch of this product resolves the common amplification challenges in cinema applications of standard LED movie screens, marking a significant milestone for the movie industry.
QSTECH’s 4K Tri-Fold Immersive LED Movie Screen
QSTECH impressed the industry with its 4K tri-fold immersive LED movie screen, custom-built for Zhejiang Film Era M511 Future Cinema. The screen is divided into three parts, with the central main screen featuring a 4K resolution, measuring 10.56 meters by 5.4 meters, while the two side screens are 3.84 meters by 5.4 meters, making the total screen width 18.24 meters, with a total area of nearly 100 square meters. The design of the two angled side screens provides viewers with an expanded field of view and a new visual experience. The screen supports a brightness range of 48-300 nits, ensuring that the image maintains rich detail in both bright and dark lighting conditions while delivering saturated colors and contrast. The three screens can easily perform split-screen functions, opening up more possibilities for film projection. Furthermore, QSTECH’s LED movie screen supports the diverse operations of cinemas, providing spaces for various activities and creating a new operational model.
Impact of These Innovations
These groundbreaking products not only raise the technical level of LED movie screens but also drive change throughout the movie industry. From a market perspective, in 2024, the global demand for direct-view LED displays shows significant structural differences. While the global LED display market has experienced high single-digit growth, the downward pricing trend has eroded revenue growth potential. However, there remains strong growth in emerging markets, such as the movie industry, with significant expansion in Southeast Asia and the Middle East.
Technological advancements in 2024 have also made significant strides, with high-end technologies such as ultra-high definition, naked-eye 3D, AI+, micro-pitch, and COB accelerating their implementation and maintaining growth.
LED movie screens are also diversifying in terms of application scenarios, offering new opportunities for the movie industry. Beyond traditional film projections, these screens can be used in events like star meet-and-greets, movie exhibitions, and IP-themed marketing, thus increasing the commercial value of LED movie screens while providing fresh avenues for innovation and growth.
Challenges Facing LED Movie Screens
However, the widespread adoption and development of LED movie screens face several challenges. Firstly, the high cost of LED movie screens makes them unaffordable for some cinemas. Secondly, the technical standards and certification processes for LED movie screens are relatively complex, requiring companies to invest more in research, development, and testing. Additionally, the competition in the LED movie screen market is intensifying, forcing companies to continually innovate and improve product quality to gain market share.
Looking Ahead
Despite these challenges, the future of LED movie screens remains bright. As technology continues to progress and costs gradually decrease, LED movie screens are expected to become more widespread and even replace some traditional movie theaters. Moreover, as consumers continue to seek upgraded viewing experiences, LED movie screens will continually improve their display effects and viewer satisfaction. With the ongoing development of digital cinema technologies and innovative applications, LED movie screens will face even more market opportunities and commercial potential.
Editorial Comments
2024 is indeed the year of innovation for LED movie screens. Companies like Unilumin, Leyard, Lopu, and QSTECH have launched groundbreaking products and technologies that have breathed new life into the movie industry. These innovations not only enhance the technical standards and viewing experience of LED movie screens but also drive transformation and growth within the entire movie sector. Looking ahead, as technology evolves and the market expands, LED movie screens are set to become an integral part of the movie industry, opening up broader development opportunities.
COB Products Accelerate Mass Production, Surpassing SMD in Small-Pitch Display Market Share
2024 is being called the breakout year for COB (Chip-on-Board) display products, as the market for COB applications continues to grow. With multiple companies investing in the sector—signing agreements, building factories, expanding production, and securing patents—COB products are now being produced in larger volumes.
Currently, COB displays hold more than 50% of the market share in small-pitch displays with pixel pitches of P1.2 and below. In the high-end commercial display sector, COB is the dominant technology for screens with pixel pitches under P0.9. In terms of pricing, COB products with pixel pitches of P1.2 and P1.5 can now compete with SMD (Surface-Mounted Device) displays, while COB products with pixel pitches below P0.9 are priced lower than SMD.
It is forecasted that the COB market will maintain a growth rate of over 30% in the next five years. By 2028, the sales value of COB products is expected to exceed 20 billion RMB, with its market share in the small-pitch LED display sector predicted to reach 42.6%.
As LED chips continue to shrink, the industry is entering an era of ultra-high-definition displays with micro-pitch and high refresh rates. COB products, with their ultra-thin, shock-resistant, pressure-resistant, wide viewing angle, and strong heat dissipation advantages, are becoming increasingly popular in the market. Since 2023, the penetration of COB technology has been steadily increasing, and COB market shipments are on the rise.
Currently, the COB display market is growing rapidly, with multiple companies announcing production capacity increases. Based on the current production capacities planned by various companies, if the demand for COB displays surges, the application market for small-pitch LED displays will expand, accelerating the LED display industry toward the trillion-dollar market level. More and more companies, including those from cross-industry sectors such as panel manufacturers, IT, television, and security industries, are now competing in the COB display space.
Despite the promising future of COB packaging technology, the market is currently undergoing a period of consolidation and transformation, facing several challenges and bottlenecks. This is a capital-intensive and innovation-driven field, with only financially strong companies able to enter. As panel, IT, television, and security companies invest heavily, the structure of the entire LED display market is undergoing significant changes. Some LED display companies have already exited the market, while others are focusing on full industry chain integration. Overall, the outcome is still uncertain, and the future landscape remains to be seen.
In addition to financial strength, COB displays also face technical challenges, such as through-hole rates, contrast ratios, splicing and flatness, calibration technologies, and maintenance costs. Overcoming these challenges will require technological innovations and strong collaboration between upstream and downstream players.
Editorial Comment:
COB technology is maturing, with its industrialization and yield rates increasing, leading to lower costs. The prices of P1.2 and P1.5 COB displays are now competitive with SMD displays, and as a result, COB products are gradually replacing some SMD products, becoming the mainstream choice in the small-pitch display market. Furthermore, with breakthroughs in outdoor COB technology, the outdoor small-pitch display market is also being developed, making the COB application market even more expansive.
National Mandatory Energy Efficiency Standards Implemented, LED All-in-One Prices Drop, Sales Increase
On June 1, 2024, the national standard “Display Energy Efficiency Limit Values and Energy Efficiency Grades” (GB21520-2023) officially came into effect. This is the first mandatory energy efficiency standard in the LED display industry, aimed at promoting more energy-efficient LED displays. The standard applies to integrated LED display terminals powered by either AC or DC, using LEDs as the display medium, with pixel pitches greater than 0.30mm and no larger than 2.60mm, and a maximum brightness not exceeding 3000 cd/m². It specifies energy efficiency grades for LED all-in-one displays and high-performance LED all-in-one displays, with three grades: 3.0 (Grade 1), 2.2 (Grade 2), and 1.5 (Grade 3) for one set of requirements, and 2.7 (Grade 1), 1.9 (Grade 2), and 1.2/0.70 (Grade 3) for another set.
LED all-in-one displays are one of the most standardized products in the LED display industry, making them the first to undergo energy efficiency grade certification. This certification plays a significant role in promoting energy-saving and environmentally-friendly practices across the entire industry. With technological advancements and decreasing costs, the prices of LED all-in-one displays are trending downward, while sales continue to rise. This trend was accelerated following the implementation of the “Display Energy Efficiency Limit Values and Energy Efficiency Grades” standard.
On the one hand, the standard raises the energy efficiency requirements for products, encouraging companies to adopt more energy-efficient technologies and materials, thereby reducing energy consumption and production costs, which further drives down prices. On the other hand, energy efficiency certification provides consumers with a clearer basis for product selection, making LED all-in-one displays with higher energy efficiency ratings more attractive in the market, leading to increased sales.
In the first half of 2024, one company launched a 110-inch LED all-in-one display priced at 49,999 RMB. This is a dramatic price drop compared to the average price of 250,000 RMB for a 110-inch LED all-in-one display four years ago (2020), marking an 80% price reduction and drawing significant attention within the industry. In recent years, with maturing technology and lower raw material costs, the price of LED all-in-one displays has been steadily decreasing. For example, LED all-in-one displays in the 135-163 inch range are now priced closer to LCD displays, opening up new opportunities in a broader consumer market.
According to publicly available data, global shipments of LED all-in-one displays are expected to reach 6,100 units in 2024, representing a 22% year-on-year growth. From 2020 to 2024, the compound annual growth rate (CAGR) of LED all-in-one display shipments is expected to be 30%. The market value of LED all-in-one displays is projected to reach 148 million USD in 2024, a 7% increase year-on-year.
The continued decline in product prices is the key factor enabling the growth of the LED all-in-one display market. As LED technology matures and raw material costs, such as COB packaging, decrease, prices for LED all-in-one displays are expected to continue to drop in 2024. Surveys show that high-end LED all-in-one displays in the 135-163 inch range are priced between 18,000 and 72,000 USD. Among them, the 135-inch (2KP1.5), 146-inch (2KP1.68/4KP0.84), and 163-inch (2KP1.9) models are the market leaders.
It is reported that the price per square meter of some LED all-in-one display sizes has already become comparable to that of LCD displays, and further price reductions are expected. This will improve the competitive pricing of LED all-in-one displays.
While prices are dropping, manufacturers are also enhancing the hardware and software capabilities of LED all-in-one displays. According to new product releases in 2024, the development of LED all-in-one displays is focusing on smart features, slim designs, high performance, high integration, and low power consumption, evolving into standardized products similar to televisions.
The trend toward larger display sizes has become mainstream, and the aforementioned advantages position LED all-in-one displays to further expand their application scenarios. However, it should be noted that competition in the display market is intensifying. For example, LCD displays are also moving toward larger sizes, with 115-inch models now available. Compared to LED all-in-one displays, LCD TVs still have a clear price advantage. This could present challenges for the future development of LED all-in-one displays.
On the other hand, the trend toward larger sizes presents new opportunities for LED all-in-one displays. Currently, LED all-in-one displays are increasingly available in sizes over 135 inches. In these ultra-large size categories, LCD displays and other technologies do not have a clear advantage. Instead, LED all-in-one displays stand out due to their superior display quality, ease of installation, and cost-efficiency, making them the preferred choice for ultra-large sizes. This trend suggests promising future potential for the development of LED all-in-one displays.
Editorial Comment:
The implementation of the national standard “Display Energy Efficiency Limit Values and Energy Efficiency Grades” has brought positive changes and far-reaching impacts to the LED all-in-one display market. It has not only driven technological innovation and improved energy efficiency but also fostered the trend of falling prices and increased sales, injecting new vitality into the entire LED display industry. As technology continues to advance and the market evolves, the LED all-in-one display sector is poised for broader development and more intense market competition. Companies must keep pace with market trends, strengthen their research and development capabilities, and enhance product value and competitiveness to gain more consumer preference and market recognition.
Once Again Stunning the World! China’s LED Displays “Illuminate” the Paris Olympic Venues
On July 26, 2024, the Paris 2024 Olympic Games officially kicked off along the Seine River. The banks of the Seine, surrounded by breathtaking views, were filled with spectators from all over the world. With the resounding announcement “The Paris Olympic Games are now open,” France became the global focal point. This was the first time in Olympic history that an open-air opening ceremony was held, sparking endless imagination.
During the opening ceremony and throughout the venues, Chinese LED displays dazzled the audience. Companies such as Absen, Unilumin, AOTO Electronics, BOE Technology, NovaStar, Mofan, and Jichuang North all contributed, bringing China’s high-tech LED display products and mature video solutions. They created a bridge connecting hearts worldwide, allowing billions of viewers around the globe to share in the beauty of sports!
It is reported that the Paris 2024 Organizing Committee deployed over 80 giant screens along the Seine to provide live broadcasts of the opening ceremony. Additionally, the competition venues, spread across France, were equipped with large outdoor screens for live broadcasts, with a total of 25 locations. The performance of LED displays at the Paris Olympics was nothing short of spectacular.
For the first time, China provided 8K public signals for global audiences at the Paris Olympics, producing 8K international public signals for the athletics events and closing ceremony at the Stade de France. This marks a significant opportunity for the development of LED technology, especially MicroLED, on the global stage.
In 2024, the global wave of major sports events surged, and against this backdrop, Chinese LED display companies frequently showcased their capabilities at key domestic and international events. Their participation in the Paris Olympics once again demonstrated their strength. The growing number of sports events has not only driven the construction and upgrading of sports venues but has also increased demand for LED displays. The commercialization of sports events, especially international events, has led to a rising demand for specialized LED displays. This demand includes not only the screens required for the events themselves but also peripheral needs in fields like esports.
Overall, major sports events not only attract global audiences but also provide advertisers with a golden platform to showcase their brands, fueling the application and innovation of LED display technology. Innovations like virtual advertising technology and xR virtual filming technology have also made their debut. At the same time, the development of LED cinemas and MiniLED televisions has enhanced the viewing experience for audiences.
Editorial Comment:
Chinese LED display technology has once again stunned the world with its excellence, shining brightly at the Paris Olympics and capturing the attention of global audiences. This technology has not only added a significant chapter to China’s technological prowess but has also brought an unprecedented visual feast to the world’s premier sporting event. Under the dazzling lights of the Paris Olympics, Chinese LED displays delivered ultra-high-definition picture quality, impeccable color accuracy, and smooth dynamic effects, perfectly capturing every thrilling moment of the competition. The experience transported global viewers into the heart of the action, offering an unparalleled viewing experience. This is not only a comprehensive showcase of Chinese LED display technology but also a powerful demonstration of China’s innovation on the world stage. The exceptional performance of Chinese LED technology undoubtedly added a vibrant touch of “China Red” to the Paris Olympic venues, allowing the world to once again witness the infinite charm and possibilities of Chinese technology.
Accelerating Global Expansion: Multiple Display Companies Establish Overseas Branches
In 2024, many display companies are turning their focus to international markets. Notably, based on the 2023 financial reports, among the six major publicly listed LED display companies, five had overseas revenues accounting for over 48%, with the highest at 64.9%! Their outstanding performance in overseas markets has pointed the way forward for the industry. The domestic market is highly competitive, and with domestic demand being sluggish, international markets have become a key growth area in recent years.
Regarding export strategies, most companies currently rely on attending international trade shows, utilizing e-commerce platforms, and even conducting remote visits. However, establishing subsidiaries, setting up overseas offices, building new showrooms, setting up overseas warehouses, and even establishing factories abroad have become new strategies for display companies to deepen their presence in international markets. The way companies are approaching the overseas market has fundamentally changed, with customer service becoming more localized.
In terms of regions, LED companies are mainly exporting to Europe, North America, Asia (Russia, Southeast Asia, Middle East), and Africa. In 2024, many display companies registered subsidiaries and set up new showrooms, warehouses, and offices around the world, which enhances their service capabilities, increases profits, and boosts brand influence.
① Leeman Optoelectronics Opens Dubai Subsidiary
On May 27, 2024, Leeman Optoelectronics celebrated the grand opening of its Dubai subsidiary with a ceremony at the Leeman Optoelectronics Ultra-High Definition (UHD) Display Experience Center in Dubai. The event was attended by the head of Leeman Optoelectronics’ international LED division, the sales team, local Middle Eastern clients, and partners, who gathered to witness this significant moment.
The Dubai showroom highlights Leeman’s COB UHD display screens, smart meeting interactive systems, and MicroLED UHD home giant screens, offering deep product application scenarios and optimized experience upgrades.
The showroom also serves as a one-stop platform for pre-sales, after-sales, training, and hands-on product experience. It provides faster, more convenient, and localized services for clients in Dubai and surrounding regions, meeting diverse customer needs while introducing high-quality COB display products to the international market.
② Absen Opens UK Showroom
On May 8, 2024, Absen held a grand opening ceremony for its UK showroom. International market leaders from Absen, European clients, and ecosystem partners gathered to witness this important event. Industry media such as AVMagazine, Inavate, and the AVIXA association were also on-site for interviews and discussions.
The UK showroom showcases Absen’s flagship products and solutions in virtual production, stage rental, and the ProAV professional audiovisual market. Key products include the PR series and MR, PL, JPPro series from AbsenLive, internationally awarded multiple times; the inverted COB micro-pitch display products CL and KLCOB series; and a smart video conference solution developed jointly with partner Yealink. These products meet the diverse needs of clients across various industries.
Additionally, the showroom serves as a comprehensive service center combining pre-sales, after-sales, and training, marking an important step in Absen’s global marketing strategy and efforts to enhance localized service capabilities.
③ Lianjian Optoelectronics Opens Japan Subsidiary
On April 24, 2024, Lianjian Optoelectronics officially opened its Japan subsidiary and showroom, drawing a crowd of clients and media to celebrate this milestone event.
The Japanese subsidiary showcases Lianjian Optoelectronics’ latest products, solutions, and technologies. It features an expansive showroom and large warehouse, staffed with professional sales and engineering teams. This new setup is designed to provide better localized services for Japanese partners, offering convenient transaction support, warehousing, technical services, and an excellent product experience.
④ Lopu’s Tokyo Showroom Opens
On March 15, 2024, Lopu’s Tokyo showroom was officially completed. Under the leadership of Hu Xueying from the International Market Department, the team completed the installation of all the screens in just two days.
With the opening of the Tokyo showroom, Lopu will further increase its investment in overseas markets.
⑤ GKGD’s Successful Presentation in Ho Chi Minh City, Vietnam
On May 31, 2024, the 2024 GKGD Vietnam Promotion Conference took place at the Dragon Pearl Hotel in Ho Chi Minh City. Nearly 200 local distributors and customer representatives attended the event. The company’s technical and sales teams provided detailed introductions to new technologies, products, and market strategies, effectively boosting the GKGD brand and laying a solid foundation for the company’s rapid growth in Southeast Asia.
At the promotion event, GKGD introduced products including the standard P series indoor/outdoor displays, the P series GOB indoor displays, the S series with a three-year warranty, energy-efficient K series products, the V series indoor aluminum shell products, the Q series soft modules, the Lingkong D series indoor integrated cabinets, the Tianji series indoor integrated cabinets, the Taihang series rental cabinets, and the GKGD smart screen systems. They also introduced new products and technologies in development, such as outdoor integrated cabinets and dynamic pixel products, catering to the diverse needs of customers for modules, integrated cabinets, and complete display systems.
Editorial Comment:
The acceleration of global expansion has become an essential strategy for many companies looking to tap into international markets. The establishment of overseas branches is not just about seizing global opportunities, but also about understanding and meeting the needs of local consumers. These display companies’ efforts in international markets not only reflect their global strategic vision but also highlight their strong technological innovation and market expansion capabilities. By setting up subsidiaries abroad, these companies can better integrate resources, enhance product quality, and improve service levels, earning the trust and support of more consumers globally.
World’s First BOE Huacan 6-Inch MicroLED Production Line Launched in Zhuhai
On November 6, 2024, the groundbreaking ceremony for BOE Huacan’s MicroLED wafer manufacturing and packaging test base took place in Zhuhai’s Jinwan District. This marks the official launch of the world’s first 6-inch MicroLED mass production line.
With support from the Zhuhai municipal government, the Jinwan District Committee, and Huafa Group, the project commenced in July 2023. Key milestones, including the completion of the building, equipment installation, and product activation, were rapidly achieved. In just 16 months, the project was completed, making it the world’s first 6-inch MicroLED production line. It is also the first fully automated MicroLED chip manufacturing plant in the industry, offering significant technological advantages in MPD (MicroLED Pixel Component) packaging, massive transfer, and color conversion.
BOE Huacan has stated that this newly launched MicroLED wafer manufacturing and packaging test base is a key platform for its next-generation display technology initiative. The facility will produce MicroLED wafers and pixel devices, primarily for ultra-large and ultra-small high-definition displays. These products will be used in applications such as large-scale commercial displays, AR/VR headsets, and wearable devices. Once fully operational, the facility will have an annual production capacity of 24,000 6-inch MicroLED wafers and 45,000 million MicroLED pixel devices.
As a core industry within next-generation information technologies, the new display sector is crucial for advancing productive forces and is one of Zhuhai’s strategically important emerging industries. MicroLED, an important new display technology, offers numerous advantages, including high brightness, high contrast, fast response time, low power consumption, high reliability, and long lifespan. Compared to LCD, OLED, and MiniLED technologies, MicroLED excels in areas such as image resolution, system battery life, flexibility in design, environmental adaptability, and compatibility with the industry supply chain.
This project’s successful completion fills a significant gap in Guangdong’s and even China’s new display industry. It will help Zhuhai secure a leading position in the development of “ultimate display technology,” creating a globally competitive new display industry cluster. The project will also promote the establishment of more upstream and downstream enterprises in Zhuhai, helping to build the “Ultra-HD MicroLED Industry Base” in the Guangdong-Hong Kong-Macau Greater Bay Area.
Editorial Comment:
The successful launch of BOE Huacan’s 6-inch MicroLED production line in Zhuhai marks a major breakthrough in China’s advanced display technology sector. This milestone highlights China’s innovation and technological strength in the semiconductor display industry and injects powerful momentum into the global MicroLED industry. The production line’s launch means that MicroLED technology will accelerate its move toward large-scale, commercial applications, providing consumers with a clearer, more detailed, and realistic visual experience. It will also promote the collaborative development of related industries, forming a more integrated and robust ecosystem.
Revolutionary! LED Displays Now Have Their Own “ID Cards”!
Typically, everyone has an ID card, a common concept. But did you ever think that LED products would have their own “ID cards”? Well, in 2024, Hikvision introduced traceable LED systems, providing each display with a unique identifier. By scanning a QR code, users can access the production records from key manufacturing stages, helping to verify the authenticity of the product.
In fact, another company in the industry has also expressed plans to add an identifier to their modules, much like an ID card. If issues arise, this identifier will allow users to trace the product from raw materials all the way to the end consumer. However, as of the publication date, no further details have been released. It seems that adding an “ID card” to LED displays may become a trend, and Hikvision is the first to turn this concept into reality!
What Makes Hikvision’s Traceable LED System Different?
Hikvision’s traceable LED products are equipped with a QR code, which can be scanned to access a full production history. This includes laser-engraved label printing, SPI testing, SMT (Surface Mount Technology) assembly, and AOI (Automated Optical Inspection) soldering checks—giving users a clear view of the entire manufacturing process.
Hikvision explains that due to the lengthy and complex production chain of LED displays, any issues at any stage can impact product quality, potentially causing failures like dead pixels, black screens, or missing color blocks. To address this, Hikvision introduced its traceable LED displays, integrating intelligent manufacturing management to assign a unique identity to each unit.
Furthermore, Hikvision emphasized that this unique “identity” reflects the ongoing development of smart manufacturing processes. With greater transparency in key stages, quality issues can be traced back to their source. Hikvision is committed to advancing the LED industry’s quality development. Currently, the product has been launched and showcased in over 30 cities across the country, receiving positive feedback from customers.
As we all know, LED display technology is mature, and the market is highly competitive with numerous similar products. Many counterfeit or substandard products flood the market. The solution to this problem is traceability—giving LED products their own “ID card.” By scanning the QR code, users can easily confirm the authenticity of the product, helping to eliminate counterfeit and low-quality goods from the market.
Hikvision’s traceable LED system enhances product quality and after-sales efficiency. Manufacturers begin quality control at the source, and even if a product experiences issues upon reaching the customer, scanning the QR code can identify where the problem occurred, allowing for faster resolution and significantly improving response time and efficiency.
Editorial Comment:
Every great innovation plays a positive role in advancing the LED industry, and the efforts behind this achievement are clear. The introduction of the traceable LED system is highly significant. It helps eliminate counterfeit products, enhances efficiency, and ensures the healthy and stable development of the industry. We hope this innovation will be widely adopted and inject fresh energy into the industry, contributing to the high-quality development of China’s display industry in the future!
The Booming Entertainment Market in 2024 Drives Rapid Growth in LED Stage Rental Screens
In 2024, as the global economy continues its steady recovery and living standards rise, the entertainment market has experienced an unprecedented boom. From large-scale concerts and music festivals to various theatrical performances, dance shows, corporate events, and celebrations, entertainment activities are flourishing like never before. These events not only satisfy the growing demand for spiritual and cultural enrichment but also bring significant development opportunities to the LED stage rental screen industry.
Various cities and provinces, including Xi’an, Hainan, Shenzhen, Shanghai, Taiyuan, and Shandong, have implemented policies supporting large-scale concerts and music festivals with financial assistance and other resources. For example, Shenzhen issued measures to promote the high-quality development of the cultural and entertainment sectors; Taiyuan launched policies to support the concert economy; Hainan introduced measures to promote integrated cultural, tourism, business, and exhibition industries; Shanghai’s multiple government departments jointly rolled out initiatives to stimulate consumption; Xi’an and Shandong also issued supporting measures for cultural performances. These efforts have greatly supported the demand for concerts, music festivals, and other events, benefiting the LED rental industry.
The booming entertainment market has directly led to a surge in demand for LED stage rental screens. On one hand, as the number of performances increases, the demand for LED stage rental screens continues to rise. To meet the growing needs of various events, LED rental screen companies have ramped up production, improving product quality to ensure a competitive edge in a fiercely contested market. On the other hand, with audience expectations for higher performance quality, the standards for LED stage rental screens have also increased. This has prompted LED rental screen companies to continuously innovate, improving their technology and performance to meet the diverse needs of the market.
A key highlight is that stage design has become central to many major events. A well-designed stage is often considered half of a successful performance. To capture the audience’s attention, organizers go all out in their stage setup, and LED displays play a crucial role. These displays can be seamlessly spliced, custom-shaped, and integrated with AI, AR, and VR technologies to create stunning visual effects. With their versatility and ability to produce immersive audio-visual experiences, LED screens have become essential in stage design. As the scale of events continues to grow, the demand for LED screens also increases, with large installations reaching thousands of square meters, directly contributing to the growth of the LED rental screen industry.
LED rental screens are specifically designed for stage performances, cultural events, and exhibitions, providing fast assembly and disassembly. Their key features include impact resistance, light weight, slim design, and rapid installation. The lightweight design allows for quick setup, removal, and transportation, making them ideal for large-scale rentals and fixed installations. These screens are highly versatile, suitable for both indoor and outdoor environments, and are equipped to withstand wind, water, and lightning.
Currently, the application of stage LED rental screens in China is highly developed, and Chinese screen manufacturers have even dominated global entertainment venues. For instance, the Adele concert in Munich in August 2024 attracted worldwide attention, with nearly 800,000 viewers. The concert venue covered an area of 40,000 square meters, an unprecedented scale. A subsidiary of Unilumin, RediO, created a large curved screen shaped like a film reel at the concert venue, using 6000+ RediO CB5MKII LED displays. The main screen area was 4,159.7 m² (including side screens, the total area was 4,760 m²), with 140 million pixels and a total weight of 176 tons, setting the Guinness World Record for the “World’s Largest Outdoor Continuous LED Display Screen.”
However, despite the unprecedented opportunities for growth in the LED stage rental screen industry, there are still challenges. These include the rapid pace of technological advancements, which require companies to continually invest in R&D to maintain competitiveness; intense market competition, which necessitates strong branding and marketing efforts to gain market share; and increasing demands for sustainability, requiring companies to focus on energy efficiency, emission reduction, and resource recycling.
To address these challenges, LED stage rental screen companies need to take several actions. First, they must invest more in R&D and technological innovation to continuously improve product performance and service levels to meet the increasingly diverse market demands. Second, companies need to strengthen brand building and marketing efforts to enhance brand recognition and reputation, gaining an advantage in competition. Additionally, companies must prioritize sustainability and environmentally friendly practices, promoting green technologies and guiding the market towards more sustainable development.
Editorial Comment:
Looking ahead, as the entertainment market continues to grow and people’s cultural and entertainment demands become more diverse, the LED stage rental screen industry will have broader development prospects and market opportunities. With continuous technological progress and expanding applications, the form and functionality of LED stage rental screens will keep innovating, offering even more vibrant and immersive visual and cultural experiences. We can confidently expect the LED stage rental screen industry to continue its rapid growth, contributing to the prosperity of the entertainment market in the future.
Exciting Success! The National Sound, Light, and Video Industry Quality Tour Exhibitions Held in Major Cities
The “2024 National Sound, Light, and Video Industry Quality Tour Exhibition” (Season 7, formerly known as the LED Display Industry Quality Tour Exhibition) was jointly organized by the China LED Engineering Alliance and LED Display World magazine, with support from local member units and associations. This year’s exhibition tour attracted a broad audience, including LED engineers, distributors, integrators, and rental service providers, and spanned 16 major cities across the country.
The National Sound, Light, and Video Industry Quality Tour has become one of the most comprehensive and diverse industry events. The exhibition showcased a wide range of products, including metaverse solutions, small-pitch LED displays, Mini/Micro LED displays, COB displays, GOB displays, LED all-in-one displays, 3D screens, transparent displays, glass screens, floor tiles, folding screens, custom-shaped displays, spherical screens, flexible screens, waterproof screens, mesh screens, streetlight pole displays, and other indoor and outdoor energy-efficient LED screens. The event also featured lighting and sound equipment, as well as peripheral products like LED control systems, video processors, LED power distribution cabinets, LED power supplies, structural components, film equipment, and LCD products.
The exhibition tour team has a strong lineup, with the following outstanding display companies joining the tour: Aoto Electronics, Lanpu Video, Xintao Microelectronics, Tengcai Optoelectronics, Novastar, Royal Display, Yingbao Display, Zhonglian Jingzhi, Haijia Cailiang, Zhejiang Dahua, Hisense Commercial, Skyworth Commercial, Lingxingyu, Dingli Display, Ruipu Innovation, Shenzhen Flexible Display, Zhongdian Qiangneng, Zhongdian Lvneng, Santong Electronics, Sanjin Shuping, Yidianbang, Aurora King, Xinyi Optoelectronics, Yinhan Zhixian, Jingding Innovation, Juneng Weiye, Leibote, Guangyin Zhichuang, Lingluren, Meixing Audiovisual, Kress, Zhaoyi Digital Technology, Jinyunhe, Haowan Technology, Yunnan Deshun, Kangjian Optoelectronics, Aoyika Optoelectronics, Weizhen Display, Youmeng Xin, Aoleida, Weishi Technology, Hangte Technology, Xinhui Cai, Shengshi Xinda, Honghai Xinli, Shaanxi Huashi, Yunwen Technology, Woma Electronics, Rixing Big Data, Jiusheng Group, Ningbo Weiyun, Tongshi Electronics, Aipulen, Weino, XiaoKe Video, Zhongyuan Haohua (Expo Cai), Mingtu Kechuang, Nanjing Yinrun, Sifan Ruike, Shanghai Yanguang, Nantian Technology, and Qiangli Jucai (Haike), among others, have joined the exhibition.
As the General Secretary of the LED Engineering Alliance, Cao Lixin personally participated in the overall planning and organization of the exhibition tour. The successful execution of each stop on the tour was thanks to his meticulous arrangements and careful planning. During the numerous keynote speeches he delivered throughout the tour, Cao Lixin provided valuable insights into the development trends and opportunities within the LED industry. For instance, at the Shanghai stop, he discussed the theme of “Focusing on Application Innovation and New Opportunities,” where he elaborated on the opportunities presented by new government bond policies for engineering projects, changes in industry dynamics, the empowerment of commercial display projects by the latest technological advancements, and finding opportunities in enhancing creative capabilities and shaping urban culture. These speeches not only strengthened the confidence of the attendees regarding the industry’s development but also sparked enthusiasm for exploring new technologies and applications.
The networking dinner was a lively occasion, filled with warmth and enthusiasm, as participants exchanged drinks and ideas. It was a time to connect deeply, take on more responsibility, and work together to create even greater success for future exhibitions.
The LED Quality Tour, along with its lecture series and nationwide quality campaigns, has successfully been held for seven seasons (2017-2024), covering 88 events across 32 major cities in China, attracting over 10,000 participants from across the country, including engineers, integrators, rental service providers, distributors, government procurement officials, and advertising professionals.
This year’s exhibition tour has yielded significant results. On one hand, it successfully showcased the latest products and technological achievements within the industry, driving technological innovation and industrial upgrading. On the other hand, it fostered greater communication and collaboration within the industry, promoting closer cooperation between upstream and downstream sectors of the supply chain.
Looking ahead, we will continue to uphold the values of “innovation, integration, and sustainable development” and strive to improve the quality and influence of the exhibition tour, contributing even more to the prosperity of the sound, light, and video industry. With the collective efforts of all participants, the future of the sound, light, and video industry will undoubtedly be brighter!
Editorial Comment:
The quality tour exhibition presented a wide range of products, and the event’s technical and market insights were rich and highly informative. The event’s success and strong participation have injected new momentum into the continuous, healthy development of the sound, light, and video industry. It is worth noting that the “2025 National Sound, Light, and Video Industry Quality Tour” will officially kick off in Hefei on March 20, 2025, and will visit 13 cities across the country.
