What Impact Does The Differentiated LED Display Have on the Conventional Display

Today’s LED display market has now developed to a more mature stage, enterprises in order to enhance market competitiveness. Product technology innovation and enterprises can master the core data, is still troubled by the major screen enterprises focus on the problem. Whether from the product characteristics, marketing strategy, service level, technical level and other aspects of promotion, are competitors do not have the time. Only to maintain this favorable position in order to enable enterprises in the competition come out on top. However, the purpose of differentiation competition is to make consumers feel the LED display business products or services better than other manufacturers of similar products or services. Differentiated can be achieved through packaging, marketing activities and product after-sales support. For most LED display companies, usually for a specific needs of consumers to develop their own products or services in order to stand out in the market competition.

P3.91 Indoor LED screen for confrence room[/caption]

Conventional products have entered the deadlock differentiation is “Kangzhuang Avenue”

In recent years, LED display product segmentation market competition hot. Obviously, most of the LED display business has spied to the mainstream market direction, only to play a different competition in order to compete in the brutal competition in the market place. At present, conventional LED display products are becoming homogeneous, there is no competitive advantage. Most of the LED display business had to embark on the “small profits but quick turnover” of the “no return”, not fundamentally solve the product quality and technological innovation problem is “dead cycle.” Enterprises in addition to constantly squeeze production costs and labor, it can only bear the pain of the industry reshuffle end. No fresh blood into the enterprise can only self-financing, or even face the risk of collapse. At this point, product differentiation is particularly prominent, take the sub-field route is also imminent.

But some small and medium-sized LED display business, perennial to conventional display products, although the market has been aware of changes, a time can not afford such a big transformation. Faced with the burden of the entire enterprise personnel costs, equipment depreciation rate, plant rental pressure and a series of factors, all the daily consumption for small and medium enterprises are related to the survival crisis. Enterprises in order to succeed, we must make the appropriate changes, marking time can only be said to be backwards. The so-called “boat a small U-turn”, the industry there is a walk “sub-field” is the voice of the king is endless. As in the field of intelligent LED interactive tiles screen built deep Xin billion light, has been in the differentiation of the route to go more and more smoothly, more and more stable. Its unique product market share is also more and more widely, is a typical case of successful transition case.

Segmentation of new products in the field of sudden emergence of choreography

At present, many other industries aimed at the LED display industry this piece of “cake” wireless prospects, also began to enter the LED industry, which caused a serious overcapacity, leading to further deterioration of the market competition environment. Faced with increased market competition, many LED display manufacturers have to seek a new way to survive. Samsung has recently launched the world’s first LED movie screen, can achieve HDR visual effects; commercial center of the huge LED daylight gorgeous gorgeous, excellent visual effects; intelligent (Figure), the development of the ultra-small pitch, Interactive LED display, combined with VR, AR and other virtual technology, “people screen interactive” experience full. Above is not difficult to see, LED creative display will be in the future technology-led market, become the mainstream development trend, breaking the fierce competition in the tight encirclement.

Have to mention is that, LED creative display in the major performances, show field and other places of the application is also an indispensable touch of the pen. Through the LED creative display to create a space art effect, the dream of the mood presented in front of the audience, but also attracted a lot of choreographers eye, let us see the LED creative display in the field of dance application space is extremely broad. Especially in response to the current needs of the development of modern society, stage art need to break through the traditional stage style, to a greater living space. More urgent need to fully demonstrate high-tech factors, once involved in the art territory, will greatly change the audience routines to enjoy the habit of expanding the space for art show, adjust people’s aesthetic values. The emergence of LED creative display, is in line with the current choreography for the realization of virtual reality visual space needs.

Only “soft and hard” to win the differentiation of competition “green card”

Faced with the current market environment, LED display enterprises only in the hard technology to enhance and soft technology development has a strong ability to innovate in order to differentiate the market in the future to win a seat of development space. In the hard technical level, LED display enterprises can update the old equipment, improve the working environment, adjust the business structure, rational allocation of resources to optimize the allocation …. Only innovation can make products continue to introduce new products to ensure that the normal Orderly operation; in the development and application of soft technology level, improve the management mode, to ensure efficient operation of enterprises to technology leader in differentiated competitive advantage, but also difficult to imitate competitors and improve product quality, to produce their own characteristics Of the products, making it difficult for peers to compete. Compared with competitors, there are unique creative programs in order to have the market adaptability and adaptability, but also to maintain the important aspects of business differentiation.

The emergence of creative display is accidental and inevitable. Conventional LED display product differentiation space is getting smaller and smaller, some in the product design and control technology and other advantages of the enterprise, from the simple price of the fight, focusing on providing customers with higher technical content of the creative display, in order to Get a higher profit. On the one hand not only alleviate the LED display products boring display and rules of the manufacturing process, on the other hand can meet more consumer demand, to meet the needs of different customers to provide full-service, to produce more in line with customers Demand for creative LED display products.